About the role
•4–8 years in consumer insights, CX analytics, product analytics, UX research, or a similar role in B2C or consumer-facing companies, where you’ve worked across quantitative and qualitative inputs
•Comfortable in analytics platforms — session replay, web/app analytics, funnel analysis, segmented and cohort analysis. Can layer behavioural data over system-of-record data to move beyond surface-level insights. Specific tools matter less than your ability to get depth from any tool quickly
•Understands statistical thinking — hypothesis testing, significance, when to apply rigour and when to move on intuition
•Can read, challenge, and build on qualitative research even if you’re not the one conducting it — you know what good methodology looks like and can spot when a finding is thin
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