Can You Recruit Social Media Influencers And Get Them Producing Quality Leads For Us?
- Do you have a knack for identifying social media influencers whose audiences align perfectly with niche dating and visa services?
- Can you research influencer metrics, followers, engagement rates, audience demographics and quickly determine if they're worth your time?
- Are you comfortable reaching out cold to influencers via email and social media, building relationships from scratch, and moving them toward partnership conversations?
- Can you handle objections, answer questions, and keep prospects engaged without being pushy?
- Are you organized enough to maintain detailed records of prospects, outreach efforts, and audience data across multiple platforms?
- Do you have the business acumen to understand partnership terms, negotiation dynamics, and deal structures?
- Can you work independently, meet weekly goals, and keep management informed on trends and opportunities in influencer marketing?
If you're a research-driven relationship builder with attention to detail, a genuine interest in influencer marketing trends, and the persistence to turn cold outreach into partnerships, we'd love to meet you.
About the Role:
We are seeking a proactive Discovery & Acquisition Agent to join our Partner Program team for Christian Filipina and Filipino Visa. In this hands-on role, you'll be the first point of contact with potential marketing partners identifying promising influencers and content creators, conducting outreach, and guiding them through the early stages of partnership evaluation.
Your day-to-day is a mix of research, outreach, and relationship management. You'll spend time across YouTube, TikTok, Instagram, Facebook, podcasts, and blogs, researching influencers whose audiences align with our target market (users interested in dating, relationships, and visa services). Once you've identified a prospect, you'll conduct initial outreach via email and social media, answer their questions about partnership opportunities, and prepare them for deeper conversations with the Acquisition Agent and management team.
What makes this role unique is the combination of analytical rigor and entrepreneurial hustle. You're not just sending generic messages you're researching audience data, analyzing engagement metrics, determining fit, and crafting personalized pitches that resonate. You'll maintain a detailed database of prospects, track outreach efforts, and keep management informed about emerging trends and opportunities in influencer marketing for dating and lifestyle services.
The ideal candidate is curious, detail-oriented, comfortable with ambiguity, and energized by the challenge of discovering and nurturing new partnerships from the ground up.
Responsibilities:
- Research & Prospect Identification
- Conduct strategic research to identify social media influencers whose audience demographics align with Christian Filipina and Filipino Visa's target market.
- Research influencers across multiple platforms: YouTube, TikTok, Facebook, Instagram, podcasts, and blogs.
- Analyze influencer audience data including follower counts, view counts, engagement rates, and demographic breakdowns to evaluate fit.
- Evaluate audience quality: engagement metrics, comment sentiment, audience relevance, and brand alignment.
- Build and maintain an organized database of prospects with complete profile information and evaluation notes.
- Outreach & Relationship Development
- Initiate personalized email and social media outreach to identified influencers and content creators.
- Address initial questions and concerns from prospects, providing clear information about partnership benefits and program structure.
- Guide prospects through the early funnel, moving conversations toward scheduling meetings with the Acquisition Agent.
- Build positive relationships with prospects through professional, responsive, and personalized communication.
- Follow up with prospects at appropriate intervals to maintain engagement and move partnerships forward.
- Data & Documentation Management
- Request, collect, and analyze audience data from prospects to qualify them for partnership opportunities.
- Maintain organized records of all outreach efforts, prospect interactions, and audience analytics.
- Update the partner discovery database with accurate prospect information, engagement history, and status.
- Ensure all documentation is accessible and clearly organized for handoff to the Acquisition Agent.
- Generate monthly discovery reports tracking outreach volume, qualified leads, and pipeline health.
- Process & Compliance
- Follow established email templates and outreach procedures for consistency and brand alignment.
- Adhere to company guidelines, communication standards, and professional conduct expectations.
- Escalate complex inquiries or concerns to the Partner Program Manager or Acquisition Agent as needed.
- Reporting & Strategic Input
- Maintain accurate weekly activity logs documenting outreach efforts, conversations, and results.
- Identify and report on trends in influencer marketing, emerging platforms, and market opportunities.
- Provide management with insights on prospects, competitive positioning, and recommendations for strategy adjustments.
- Meet weekly discovery and outreach goals set in collaboration with your manager.
Qualifications:
- Core Experience:
- Research & Analytical Skills: Experience identifying and evaluating prospects based on audience data, metrics, and fit analysis.
- Outreach & Relationship Building: Proven ability to conduct cold outreach, handle objections, and build professional relationships.
- Digital Marketing Literacy: Solid understanding of social media platforms, influencer marketing, audience metrics, and engagement trends.
- Organization & Detail Orientation: Comfort with database management, spreadsheet tracking, and maintaining meticulous records.
- Communication: Strong written and verbal English skills; ability to craft professional, personalized outreach messages.
- Platform Familiarity: Experience with or strong interest in YouTube, TikTok, Instagram, Facebook, podcasts, or similar content platforms.
- Sales/Business Development Acumen: Understanding of partnership structures, deal dynamics, and value proposition.
- Self-Motivation: Ability to work independently, manage time effectively, and meet weekly goals without constant supervision.
- Preferred:
- Prior experience in influencer marketing, partnership development, or business development roles
- Experience with CRM systems (Agile CRM, HubSpot, Salesforce) or database management tools
- Familiarity with niche markets (dating services, international matchmaking, visa/immigration services)
- Experience with Google Sheets or Excel for data analysis and reporting