Cache Labs
Website:
cachelabs.io
Job details:
About us:
Cache Labs is a leading service and technology company committed to delivering exceptional solutions to our clients. We specialize in service and technology and are dedicated to pushing the boundaries of innovation. As a remote-first company, we embrace flexibility and collaboration, allowing our team members to thrive from anywhere in the world.
What we need:
6+ years of hands-on paid media experience in fintech or a service-based industry. You should have deep, working knowledge of Google Ads, Meta, LinkedIn, Reddit, and YouTube, not surface-level familiarity, but the kind where you know why a campaign broke and exactly how to fix it.
You will own the full paid media strategy, manage budgets end-to-end, run a structured testing program, and report performance directly to leadership. No layers. No handholding.
About the Role
We are looking for a Senior Performance Marketer to own our paid acquisition strategy end-to-end. This is a high-ownership role, you will be responsible for driving measurable business outcomes across all paid channels, managing budgets, and reporting directly to leadership.
Key Responsibilities
Paid Media & Strategy
- Own and execute paid campaigns across Google Ads, Meta, LinkedIn, Reddit, and YouTube
- Manage full-funnel campaigns from awareness through to conversion and retargeting
- Allocate and pace budget across channels based on performance data
- Deliver weekly performance reports with clear insights and recommended actions
Testing & Optimisation
- Run a structured A/B testing programme across creatives, audiences, and landing pages
- Document all experiments, results, and learnings
- Brief design and content teams on creative iterations based on data
Analytics & Reporting
- Build and maintain performance dashboards using GA4 and a BI tool
- Develop a strong attribution framework and challenge platform-reported numbers using first-party data
- Report to leadership with clear, number-led summaries
Requirements
- 6+ years of hands-on performance marketing experience with proven, metrics-backed results
- Mandatory industry background in fintech, financial services, BFSI, or a service-based business
- Must have extensive hands-on experience managing and optimizing LinkedIn Ads campaigns
- Deep working knowledge of Google Ads (Search, PMax, Display, YouTube), Meta Ads, LinkedIn Ads, Reddit Ads, and YouTube Ads
- Strong command of GA4, Google Tag Manager, and conversion tracking
- Experience managing and scaling significant paid media budgets
- Strong understanding of attribution models and their limitations
Click on Apply to know more.