Website:
nvaramedia.com
Job details:
Company Description NvaraMedia is a growth-focused partner for brands aiming to scale through a combination of performance marketing and influencer ecosystems. The team works end-to-end, from strategy to execution, with a clear focus on measurable business outcomes rather than vanity metrics. NvaraMedia collaborates with brands that are ready to move beyond traditional marketing and build sustainable, scalable growth systems. This environment offers performance-driven professionals the opportunity to shape long-term growth strategies across diverse industries.
Role Description This is a full-time, on-site Senior Performance Marketer role based in Bengaluru. The role involves owning and optimizing performance campaigns across Google Ads, Meta Ads, and marketplace ads to drive measurable revenue and customer acquisition. Day-to-day responsibilities include developing performance marketing strategies, conducting audience and keyword research, setting up and managing campaigns, monitoring performance dashboards, and running A/B tests to improve conversion rates. The Senior Performance Marketer will analyze funnel metrics, prepare insightful reports, collaborate with creative and influencer teams to align messaging, and recommend budget allocations across channels. The role also includes mentoring junior team members, staying updated on platform best practices, and proactively identifying new opportunities for growth.
Qualifications
- Strong expertise in paid media, including Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and marketplace advertising (e.g., Amazon, Flipkart, other e-commerce platforms).
- Proficiency in performance analytics and optimization, including A/B testing, bid and budget optimization, conversion rate optimization, and funnel analysis.
- Experience with tracking and measurement tools, such as Google Analytics, Google Tag Manager, pixel implementation, UTM tracking, and attribution modeling.
- Ability to develop and execute growth-focused marketing strategies, including media planning, audience segmentation, and goal-based campaign frameworks.
- Excellent quantitative and problem-solving skills, with the ability to interpret data, generate insights, and present clear performance reports to stakeholders.
- Strong communication and collaboration skills, with experience working alongside creative, influencer, and brand teams to align campaigns with business objectives.
- Demonstrated experience in performance marketing roles (typically 4–7+ years), preferably in agency, D2C, or high-growth brand environments.
- Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
- Comfort working in a fast-paced, growth-oriented environment and taking ownership of results.
- Experience mentoring or leading junior marketers and contributing to team-wide best practices is a plus.
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