Website:
organiclotus.tech
Job details:
We are looking for a hands-on Paid Media specialist who can own the entire paid acquisition funnel end-to-end — from strategy to execution to optimization.
This role is ideal for someone who has previous experience marketing immigration, visa, EB-5, residency, or legal/financial services, understands compliance-sensitive advertising, and knows how to generate qualified, high-intent leads at scale.
You will manage Google Ads, Meta Ads, Search, Display, Programmatic, and continuously optimize performance across geographies.
Key Responsibilities
Paid Media Strategy & Execution
- Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Own full-funnel paid acquisition: awareness → consideration → conversion.
- Run high-intent lead gen campaigns for immigration services (EB-5, investor visas, work visas, residency programs, etc.).
- Set up and manage programmatic & display campaigns where applicable.
Campaign Optimization & Performance
- Continuously optimize CPL, CPA, ROAS, and lead quality.
- Perform A/B testing on creatives, ad copies, landing pages, and audiences.
- Manage keyword research, search intent mapping, and negative keyword hygiene.
- Scale winning campaigns while controlling costs and compliance risks.
Tracking, Analytics & Reporting
- Set up and maintain conversion tracking (GA4, GTM, pixels, server-side if needed).
- Monitor funnel drop-offs and collaborate on landing page CRO improvements.
- Deliver weekly & monthly performance reports with actionable insights (not vanity metrics).
Compliance & Industry Sensitivity
- Ensure campaigns comply with platform policies (especially for immigration, legal, and financial ads).
- Work around ad restrictions using compliant messaging, landing pages, and targeting strategies.
- Coordinate with content/SEO teams to align paid + organic messaging.
Required Experience & Skills
Must-Have
- 5–6 years of hands-on Paid Media experience
- Proven experience running ads for immigration, visa, legal, financial, or high-ticket services
- Strong expertise in:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Lead generation & form-based funnels
- Solid understanding of high-intent keyword strategy
- Strong analytical mindset with ability to interpret data and optimize fast
Good to Have (Big Plus)
- Experience with EB-5, investor immigration, residency programs
- Programmatic advertising exposure
- Landing page CRO experience
- Familiarity with HubSpot, CRM integrations, or lead scoring
- Experience targeting US, Middle East, India, LATAM, or Asia markets
Working Style We’re Looking For
- Fully hands-on (not just strategy slides)
- Comfortable working independently and owning results
- Knows how to balance scale vs lead quality
- Clear communicator who explains why numbers move
- Doesn’t panic when CPL spikes — investigates instead 😄
Compensation & Work Mode
- Type: Full-time, Remote
- Time Zone: Flexible, but availability for overlap with US hours preferred
Why Join Us
- Work on high-value, high-intent campaigns (not random ecommerce clicks)
- Direct impact on business growth
- Freedom to test, scale, and build long-term paid media systems
- No micromanagement — results matter more than screenshots
Click on Apply to know more.