Attributics
Website:
attributics.com
Job details:
Senior MarTech Strategist
Location: Pune (Client Location)
Experience: 5–10 Years
Employment Type: Full-Time
Joining: Immediate Joiners Preferred
About Attributics
Attributics is an AI-first MarTech and technology consulting company specializing in Customer Data Platforms (CDPs), Customer Engagement Platforms (CEPs), Digital Analytics, Customer Experience, and AI-driven personalization. We partner with enterprise clients to design data-driven customer strategies, implement modern MarTech solutions, and help organizations unlock business value through customer data, analytics, experimentation, and personalization.
Role Summary
We are looking for a Senior MarTech Strategist with 5–10 years of experience in Customer Data Platforms (CDPs), Conversion Rate Optimization (CRO), Digital Analytics, and MarTech Consulting.
The ideal candidate should have experience leading client discovery workshops, defining customer data strategies, designing customer journeys, and translating business challenges into scalable MarTech solutions. This is a client-facing consulting role requiring strong analytical thinking, storytelling, and stakeholder management capabilities.
Immediate joiners are strongly preferred.
Key Responsibilities
- Lead discovery workshops with enterprise clients to understand business objectives, customer journeys, and marketing challenges.
- Translate business requirements into scalable MarTech, CDP, and customer data solutions.
- Develop customer engagement, personalization, and activation strategies aligned with business goals.
- Lead CDP strategy, implementation, optimization, and customer data management initiatives.
- Define customer data models, identity resolution strategies, audience frameworks, and activation use cases.
- Work with Customer Data Platforms such as Treasure Data, Adobe Experience Platform (AEP), Segment, Tealium, or similar platforms.
- Analyze customer journeys using platforms like GA4, Adobe Analytics, Customer Journey Analytics (CJA), and Amplitude to identify optimization opportunities.
- Design and execute CRO strategies, including A/B Testing and Multivariate Testing, to improve customer acquisition, engagement, and conversion.
- Build advanced customer segments based on behavioural, transactional, and lifecycle data.
- Design and orchestrate omnichannel customer journeys across Email, Push Notifications, In-App, SMS, Web, and other digital channels.
- Define personalization strategies and activation logic across Customer Engagement Platforms.
- Analyze customer data to identify trends, insights, and business opportunities, translating them into actionable recommendations.
- Present analytical findings through structured storytelling, executive presentations, and strategic recommendations.
- Develop solution roadmaps, business cases, and implementation strategies for enterprise clients.
- Collaborate with Engineering, Product, Data, Marketing, and Business teams to ensure successful solution delivery.
- Define event tracking strategies, data collection requirements, integration architecture, and customer data pipelines.
- Support pre-sales activities, including solution design, client workshops, proposal development, and technical presentations.
- Mentor junior consultants and contribute to MarTech best practices, solution frameworks, and internal capability building.
Required Skills
- 5–10 years of experience in MarTech Consulting, Customer Analytics, CDPs, or Digital Strategy.
- Strong hands-on experience with one or more Customer Data Platforms (Treasure Data, Adobe Experience Platform, Segment, Tealium, mParticle, etc.).
- Experience with Digital Analytics platforms such as GA4, Adobe Analytics, Customer Journey Analytics (CJA), or Amplitude.
- Strong understanding of Conversion Rate Optimization (CRO), experimentation frameworks, and customer journey optimization.
- Experience designing omnichannel customer journeys and audience segmentation strategies.
- Ability to conduct client discovery sessions and convert business requirements into technical solution designs.
- Strong understanding of customer data models, identity resolution, event tracking, and marketing data architecture.
- Excellent stakeholder management, communication, and presentation skills.
- Experience working in consulting or client-facing environments.
- Strong proficiency in Microsoft Excel and PowerPoint.
- Basic understanding of SQL for data analysis and validation.
Click on Apply to know more.
