Digital Web Solutions
Website:
digitalwebsolutions.com
Job details:
Performance Marketing Specialist – PPC & Paid SocialJob Summary
We are looking for an experienced Performance Marketing Specialist with 3+ years of hands-on experience managing PPC and Paid Social campaigns.
The ideal candidate should have strong expertise in Google Ads and Meta Ads, along with a solid understanding of tracking, analytics, attribution, reporting, and marketing technology platforms.
The candidate should be able to independently manage client accounts, analyze campaign performance, identify growth opportunities, troubleshoot tracking issues, and communicate actionable recommendations to clients.
Key Responsibilities
Campaign Management
- Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Remarketing, Performance Max, and YouTube.
- Create and manage Meta Ads campaigns for lead generation, eCommerce, and brand awareness.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Optimize bids, audiences, ad copies, landing pages, and budgets to improve campaign performance.
Tracking & Analytics
- Set up and manage conversion tracking across advertising platforms.
- Implement and troubleshoot tracking using Google Tag Manager (GTM).
- Monitor and analyze performance using Google Analytics 4 (GA4).
- Validate event tracking, conversion attribution, UTM parameters, and user journeys.
- Investigate data discrepancies between ad platforms, GA4, CRM systems, and website analytics.
Reporting & Data Analysis
- Build and maintain performance dashboards using Looker Studio, Agency Analytics, or similar reporting platforms.
- Prepare client-facing performance reports with clear insights and recommendations.
- Track and analyze KPIs such as ROAS, CPA, CPL, CTR, Conversion Rate, Revenue, and Lead Quality.
- Translate campaign data into actionable business recommendations.
Research & Competitive Intelligence
- Conduct keyword research using Google Keyword Planner and other relevant tools.
- Perform competitor research using SpyFu, Ahrefs, SEMrush, and similar platforms.
- Identify growth opportunities through search trends, market research, and competitor analysis.
- Monitor competitor advertising strategies and market positioning.
Client Management
- Participate in client meetings and performance reviews.
- Present campaign results, optimization plans, and strategic recommendations.
- Manage multiple client accounts while meeting deadlines and performance objectives.
- Collaborate with developers, designers, content teams, and account managers to improve campaign outcomes.
Required Skills & Experience
- 3+ years of hands-on experience in PPC and Paid Social Advertising.
- Strong hands-on experience with:
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Google Keyword Planner
- SpyFu
- Ahrefs
- SEMrush
- Microsoft Excel / Google Sheets
- Experience implementing and troubleshooting:
- Conversion Tracking
- Enhanced Conversions
- UTM Tracking
- Event Tracking
- Attribution Analysis
- Good understanding of Landing Page Optimization and Conversion Rate Optimization (CRO).
- Ability to independently audit campaigns and identify optimization opportunities.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
Ideal Candidate
- Data-driven and highly analytical.
- Comfortable managing multiple client accounts simultaneously.
- Strong understanding of both advertising strategy and technical tracking implementation.
- Able to identify tracking issues, attribution challenges, and reporting discrepancies.
- Proactive in identifying campaign improvements and growth opportunities.
- Focused on delivering measurable business results and maintaining strong client relationships.
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