ParaFit India
Website:
parafit.in
Job details:
Company Description ParaFit India is a health-focused company that provides nutritious and delicious customized diet plans delivered directly to customers’ doorsteps, making it easier to follow a healthy routine in a busy world. Expert nutritionists design tailored meal plans to help individuals achieve their specific fitness and wellness goals. The company emphasizes convenience, personalization, and long-term lifestyle changes rather than quick fixes. ParaFit India promotes a collaborative approach to health, encouraging customers to “get fit together” with professional guidance and ongoing support.
Role Description The Senior Executive Digital Marketing role is a full-time, on-site position based in New Delhi. This role is responsible for planning, executing, and optimizing digital marketing campaigns across social media, search, and other online channels to increase brand awareness and drive customer acquisition. Day-to-day tasks include managing social media calendars, creating and reviewing web content, coordinating with design and nutrition teams for campaign assets, and monitoring key performance metrics through web analytics tools. The Senior Executive will also oversee performance reporting, recommend data-driven improvements, manage digital advertising budgets, and ensure brand consistency across all digital touchpoints.
Qualifications
- Strong skills in Marketing and Social Media Marketing to plan and execute effective online campaigns.
- Excellent Communication abilities to collaborate with cross-functional teams and engage digital audiences.
- Proficiency in Web Content Writing to create clear, engaging, and brand-aligned content.
- Hands-on experience with Web Analytics tools to track performance, interpret data, and optimize campaigns.
- Prior experience in digital marketing roles, preferably within consumer, health, wellness, or food-tech sectors.
- Ability to manage multiple campaigns, meet deadlines, and work independently in a fast-paced environment.
- Familiarity with SEO, SEM, email marketing, and paid social advertising platforms is highly beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
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