ParaFit India
Website:
parafit.in
Job details:
Company Description ParaFit India is a health-focused company that offers customized, nutritious, and convenient diet plans delivered directly to customers’ doorsteps. The team of expert nutritionists designs meal plans to support diverse fitness and wellness goals, helping individuals maintain a healthy diet despite busy schedules. ParaFit emphasizes both taste and nutrition, making it easier for people to adopt and sustain healthier eating habits. The company promotes a collaborative, goal-oriented culture centered around the idea of “Let’s Get Fit, Together.”
Role Description The Digital Marketing Consultant at ParaFit India is a full-time, on-site role based in New Delhi. The consultant will plan, execute, and optimize digital campaigns across channels such as social media, search, and email to increase brand awareness and customer acquisition. Daily tasks include developing marketing strategies aligned with business objectives, managing online advertising, tracking performance through web analytics tools, and preparing reports to guide decisions. The role also involves collaborating with nutrition, operations, and sales teams to align digital messaging with product offerings, creating and refining customer journeys, and identifying opportunities to improve conversion and retention.
Qualifications
- Strong foundation in Marketing and Digital Marketing, with hands-on experience running online campaigns.
- Ability to develop and implement effective Marketing Strategy aligned with business and brand goals.
- Proficiency in Web Analytics tools to measure performance, analyze user behavior, and optimize campaigns.
- Understanding of Sales processes and ability to support lead generation and conversion through digital channels.
- Excellent written and verbal communication skills, with the ability to create clear, engaging messaging.
- Experience with social media platforms, SEO/SEM, email marketing, and basic marketing automation is beneficial.
- Strong analytical and problem-solving skills, with attention to detail and data-driven decision making.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Interest in health, nutrition, and wellness, and willingness to work in a fast-paced, collaborative environment.
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