Virtualtech
Website:
virtualtech.me
Company:
https://www.linkedin.com/company/virtualtech24
Industries: Marketing Services
Job details:
We are looking for a performance-driven Digital Marketing Specialist with 2–3+ years of hands-on experience in paid advertising, lead generation, and campaign optimization, preferably within the Travel & Tourism industry.
The ideal candidate will be responsible for planning, executing, monitoring, and optimizing Meta Ads and Google Ads campaigns to generate high-quality leads and drive measurable conversions.
The role requires strong expertise in audience targeting, campaign strategy, budget management, retargeting, performance tracking, and improving lead quality. The candidate should be comfortable analyzing metrics such as CPL, CTR, CPC, conversion rate, ROAS, and ROI and using data to make campaign decisions.
Experience in promoting international travel and holiday packages, targeting international audiences, and generating leads through WhatsApp, websites, and other conversion channels will be highly preferred.
The candidate must also have practical knowledge of AI tools for digital marketing, including AI-powered research, content creation, campaign analysis, automation, optimization, and workflow enhancement.
This is a hands-on performance marketing role. Candidates should have personally managed live Meta and Google Ads campaigns and should be able to demonstrate how they have managed budgets, optimized campaigns, improved lead quality, and contributed to actual conversions.
- Candidates with only theoretical knowledge or course-based experience in Meta Ads, Google Ads, or digital marketing are not suitable for this role.
Click on Apply to know more.