Nirvasa D2C Health & Wellness Platform
Website:
nirvasa.com
Job details:
Experience: 10+ years
Location: Gurgaon
Industry Preference: D2C / Ayurveda / Wellness / Healthcare / Nutrition
Profile Required
We are looking for a
hands-on Digital Marketing leader who can take ownership of Nirvasa's complete digital acquisition and growth function.
Strong preference for candidates from the D2C Ayurveda / Wellness / Healthcare space, particularly those who have managed products with a lead-generation + tele-sales/order conversion model.
The person should be a
performance/growth marketer first, rather than a traditional brand or digital marketing head.
Core Expertise Required
- Meta – Critical
- Strong hands-on expertise in Meta Ads and Lead Generation.
- Experience managing significant Meta spends.
- Campaign structuring, scaling, audience strategy and optimisation.
- Lookalikes, customer audiences, retargeting and first-party data.
- Strong understanding of CPL vs lead quality.
- Creative testing and performance creative strategy.
- Meta Pixel, CAPI and attribution/tracking understanding.
- Ability to personally get into Ads Manager and analyse campaigns.
- D2C Order Funnel – Critical
Must Understand The Complete Funnel
Ad → Lead → Call → Order → Shipment → Delivery → Repeat Order
- Lead quality optimisation.
- Lead-to-order conversion.
- Order-to-delivery conversion.
- Landing page/CRO.
- Call-centre funnel optimisation.
- Product/offer-wise acquisition economics.
- CAC, CPL, AOV, ROAS, contribution margin and LTV.
Someone who has worked with
call-centre-led D2C businesses will be strongly preferred.
- Google – Preferred
- Google Search
- PMax
- YouTube
- Display/remarketing
- Demand Gen
- Google Analytics/GA4
We don't necessarily need a Google specialist, but the candidate should have sufficient understanding to own and scale the channel.
- Performance Creative
- Ability to build a systematic creative testing engine.
- Understand hooks, UGC, expert-led, product-led and problem/solution creatives.
- Work closely with content, video and AI creative teams.
- Use campaign data to identify winning creatives and scale variations.
- Data & Analytics
- Strong understanding of attribution and funnel analytics.
- Ability to build channel-wise and campaign-wise profitability reporting.
- Comfortable identifying gaps between platform data, CRM, call-centre and actual revenue.
- Strong Excel/analytics skills and dashboard orientation.
- Team & Agency Management
- Build and manage the digital/performance marketing team.
- Manage agencies and external partners where required.
- Should be capable of challenging agencies based on data and not depend entirely on them for strategy.
- Work closely with Sales/Call Centre, Creative, Technology, Product and Finance.
- Growth & New Channels
- Identify and test new acquisition channels.
- Scale successful channels while maintaining CAC and contribution economics.
- Experience with affiliate marketing, remarketing, CRM/first-party data will be an advantage.
- Strong experimentation and test-and-learn mindset.
Ideal Background
Strong Preference For Candidates Who Have Worked With
- D2C Ayurveda brands
- Wellness / Healthcare
- Nutrition
- Men's/Women's wellness
- Beauty & Personal Care
- Consumer Health
- Other high-volume D2C businesses
What We DON'T Want
Please Do Not Shortlist Candidates Who Are Primarily
- Brand marketing professionals
- Social media/content heads
- SEO specialists
- Agency-only managers
- Traditional marketing heads with limited hands-on performance experience
We need someone who
understands the numbers, understands Meta, understands the D2C funnel and can drive profitable growth.
Key KRAs
- Digital revenue growth
- New customer acquisition
- CAC / CPL / cost per delivered order
- Lead-to-order conversion
- Order-to-delivery conversion
- ROAS / MER / contribution margin
- Creative testing and scaling
- Growth of Meta + Google + other acquisition channels
- First-party data utilisation and retargeting
- Building a strong performance marketing team
Click on Apply to know more.
