Aimlay
Website:
aimlay.com
Job details:
Company Description Aimlay Pvt Ltd is a global education and writing support service platform focused on empowering working professionals and experiential learners through lifelong learning. The organization offers programs from Matriculation to PhD in collaboration with renowned universities worldwide, providing flexible and accessible education options. Aimlay also recognizes and validates real-world experience through pathways such as honorary doctorates and DBA programs. With over a decade of experience, strong global university partnerships, and dedicated counseling teams, Aimlay supports PhD aspirants from admission to completion. Headquartered in Delhi with counseling centers across the globe, Aimlay is committed to equitable, transformative education aligned with SDG 4.
Role Description This full-time, on-site Senior Digital Marketing Specialist role is based in Delhi and focuses on driving digital marketing initiatives in the education and edtech domain. The specialist will plan and execute integrated online marketing campaigns to increase brand awareness, lead generation, and program enrollments across global markets. Daily responsibilities include managing social media channels, optimizing performance across paid and organic platforms, and coordinating content and campaigns with counseling and academic teams. The role involves monitoring web analytics, preparing performance reports, and using data to refine strategies and improve ROI. The specialist will collaborate with internal stakeholders to ensure consistent messaging, support product launches, and contribute to overall marketing strategy and execution.
Qualifications
- Candidates should possess strong Digital Marketing and Online Marketing skills, with experience in campaign planning, execution, and optimization in the education or edtech sector.
- Candidates should possess Social Media Marketing skills, including channel management, audience engagement, and performance tracking across major platforms.
- Candidates should possess Web Analytics skills, with the ability to interpret data, generate insights, and drive data-informed marketing decisions.
- Proficiency with marketing and analytics tools (e.g., Google Analytics, Meta/LinkedIn ad platforms, marketing automation or CRM solutions).
- Knowledge of SEO/SEM, content marketing, and lead generation funnels is beneficial.
- Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Interested candidates can share their resume on: Surbhi.Jain@aimlay.com or call directly on: 9289550058
Regards
Surbhi Jain
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