Bharatiya Vyapar Mahotsav
Website:
vyaparapp.in
Company:
https://www.linkedin.com/company/bharatiya-vyapar-mahotsav
Seniority: Mid-Senior level
Industries: Events Services
Job details:
About BVM
Bharatiya Vyapar Mahotsav (BVM) is a large-scale national business and trade platform bringing together Indian businesses, MSMEs, manufacturers, entrepreneurs, brands, investors, institutions, and international business delegates. BVM brings together business, innovation, culture, and commerce to create opportunities for businesses to showcase themselves, build meaningful connections, discover new markets, and grow. As part of the BVM team, you will be working on the digital growth of a large-scale business platform and helping take its presence, reach, engagement, and conversions to the next level.
Role Overview
We are looking for a Growth Marketeer – Social Media & Digital Marketing who can take ownership of the day-to-day execution and growth of BVM's digital presence.
This is not just a social media posting role. We are looking for someone who understands content, audiences, platforms, paid promotion, analytics, and conversion — and can turn a content calendar into measurable growth. You will be responsible for ensuring that the right content reaches the right audience at the right time, across platforms.
Key Responsibilities
1. Social Media Management & Execution
- Manage day-to-day publishing across platforms including Instagram, LinkedIn, Facebook, YouTube, WhatsApp and X
- Schedule and publish posts, reels, stories, videos, announcements, and other content
- Write engaging and platform-appropriate captions, copy, CTAs, hashtags and descriptions
- Decide the appropriate timing and frequency of posts based on platform, audience and content type
- Ensure all content is published accurately and on schedule
- Maintain and execute the social media content calendar
2. Audience Growth & Content Promotion
- Understand BVM's different audiences — exhibitors, MSMEs, entrepreneurs, visitors, business delegates, investors, speakers, partners and policymakers
- Identify which content should be promoted to which audience and on which platform
- Plan and execute paid promotions and social media campaigns
- Set appropriate audience targeting, campaign objectives, budgets and creatives
- Continuously test different audiences, content formats, messaging and campaigns to improve performance
- Drive measurable outcomes such as reach, engagement, followers, registrations, enquiries and leads
3. Content Strategy & Copywriting
- Work closely with the creative, video and content teams to turn ideas into platform-ready content
- Suggest content formats, themes and campaigns based on audience behaviour and trends
- Write concise, engaging and conversion-oriented copy
- Develop CTAs that encourage users to register, enquire, exhibit, attend, share or engage
- Adapt the same content appropriately for different platforms rather than simply cross-posting it
4. Analytics & Growth
- Track social media performance regularly
- Analyse metrics such as reach, impressions, engagement, watch time, retention, shares, saves, clicks, follower growth and conversions
- Identify what content is working and what is not
- Use insights to continuously improve the content calendar and promotion strategy
- Prepare regular performance reports and actionable recommendations
- Monitor competitor activity, industry trends and relevant conversations
5. Digital Marketing & Lead Generation
- Support campaigns designed to generate exhibitor enquiries, visitor registrations, business delegate registrations and other leads
- Understand the journey from content → engagement → enquiry → registration/conversion
- Work with the sales team to ensure digital leads are properly captured and nurtured
- Track campaign performance and identify opportunities to improve conversion
- Explore additional digital channels and growth opportunities beyond organic social media
What We're Looking For
- Strong understanding of social media platforms and digital marketing
- Good copywriting and communication skills
- Ability to understand different audiences and tailor content accordingly
- Hands-on experience with Meta Ads Manager and social media advertising
- Understanding of LinkedIn advertising and audience targeting is a strong plus
- Comfortable working with analytics and interpreting performance data
- Strong understanding of social media trends, algorithms and content behaviour
- Ability to work independently and take ownership of execution
- Strong attention to detail and ability to manage multiple campaigns and deadlines
- A growth mindset — someone who looks at numbers, experiments, learns and improves rather than simply completing tasks
Bonus Skills
- Experience with Google Ads / Google Analytics / Google Tag Manager
- Experience with LinkedIn Campaign Manager
- Basic SEO knowledge
- Email marketing and WhatsApp marketing
- Experience with CRM and lead-generation tools
- Basic understanding of graphic design or video editing
- Familiarity with tools such as Canva, CapCut, Meta Business Suite, Hootsuite, Buffer or similar platforms
- Experience working on events, exhibitions, B2B marketing, trade shows or large-scale campaigns
- Strong understanding of paid + organic growth strategies
Employment
Position: Full-Time, In-House
Location: Central Delhi
Salary: Based on Experience, 6 - 9 LPA
How to Apply
Please share your CV, along with examples of social media pages or campaigns you have personally managed. Candidates with demonstrated experience in growing an account, running paid campaigns or generating measurable leads through digital marketing will be preferred.
Click on Apply to know more.