Website:
usemailora.com
Job details:
Senior Content Specialist – Email Marketing, SEO & AI Search:
Company: Mailora
Location: Hyderabad, Nizampet
Work Mode: Work from Office
Experience: 5–10 Years
Work Timings: 12 Noon to 9 PM.
Candidates currently based in Hyderabad, Telangana, or Andhra Pradesh are encouraged to apply. Candidates should be willing to work from our Hyderabad office.
About the Role:
Do you understand your way around SPF, DKIM, DMARC, sender reputation, inbox placement, ESPs, spam filters, and email marketing performance metrics?
More importantly, can you turn technical email deliverability jargon into clear, engaging, and commercially valuable content?
Mailora (Affiliated to Resolute - usemailora.com & emailresolute.com )is looking for an experienced Content Specialist who understands email marketing, enjoys writing for SaaS and B2B audiences, and knows how to build visibility across search engines, AI platforms, LinkedIn, and other professional communities.
The ideal candidate will be capable of creating authoritative blog articles, founder-led LinkedIn content, website copy, product content, email campaigns, social media posts, and educational resources.
This is not a general content-writing role. We are looking for someone who can understand a technical product, work closely with subject-matter experts, and turn complex ideas into content that educates audiences, builds trust, improves discoverability, and supports business growth.
Those who have previously written about inboxing, email authentication, sender reputation, email infrastructure, campaign performance, or email marketing tools will find this role particularly relevant.
What You’ll Be Doing?
SEO and Long-Form Content
- Research and write SEO-friendly blog articles on email deliverability, email marketing, ESPs, sender reputation, authentication, inbox placement, campaign performance, and SaaS growth strategies.
- Create in-depth guides, comparison articles, product-led content, case studies, reports, landing pages, whitepapers, and educational resources.
- Develop content based on keyword research, search intent, customer pain points, product use cases, and business priorities.
- Write content for different stages of the customer journey, including awareness, education, comparison, consideration, and conversion.
- Refresh and optimize existing articles to improve rankings, organic traffic, engagement, backlinks, and conversions.
- Build topical authority through content clusters, internal linking, expert insights, supporting data, and original research.
- Work with SEO, product, marketing, and technical teams to ensure content is accurate, useful, and commercially relevant.
AI Search, AEO and GEO Optimization
- Create content optimized for search engines, AI assistants, answer engines, featured snippets, and conversational search.
- Apply Answer Engine Optimization and Generative Engine Optimization principles.
- Structure articles using clear headings, direct answers, definitions, summaries, FAQs, examples, tables, and supporting evidence.
- Create content that can be easily understood, referenced, and surfaced by platforms such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and other AI-powered search tools.
- Use semantic keywords, entities, topic relationships, expert commentary, and trusted sources to improve content authority.
- Monitor how Mailora and its content appear across traditional search and AI-generated answers.
- Use AI tools for research assistance, ideation, outlining, editing, and content repurposing while maintaining originality, accuracy, and a strong human voice.
- Review and improve AI-assisted content to remove generic, repetitive, inaccurate, or machine-generated language.
LinkedIn and Founder-Led Content
- Plan and write weekly LinkedIn content, including single-image posts, text posts, carousels, thought leadership, industry commentary, founder stories, and product insights.
- Work closely with the founders to translate their ideas, experiences, observations, and opinions into authentic content.
- Capture the founder’s natural tone rather than producing generic corporate posts.
- Turn conversations, voice notes, presentations, webinars, customer discussions, and internal insights into publishable content.
- Build a consistent founder-led content strategy that strengthens credibility in the email marketing and deliverability industry.
- Identify timely opportunities for commentary on industry changes, mailbox-provider updates, regulations, AI developments, and email marketing trends.
- Engage thoughtfully with industry posts and conversations to increase relevant visibility and relationships.
- Track LinkedIn performance and improve content based on engagement quality, audience relevance, profile growth, and inbound interest.
Social Media and Community Content
- Repurpose long-form content into micro-content for X, Instagram, Reddit, Quora, newsletters, and relevant communities.
- Write short-form posts, threads, carousel copy, captions, educational snippets, polls, and industry observations.
- Adapt content based on the audience, tone, culture, and expected format of each platform.
- Create Instagram captions, carousel copy, event posts, short-form scripts, and brand storytelling content.
- Write concise and insightful content for X, including threads, product education, commentary, and industry updates.
- Contribute to relevant Reddit, Quora, SaaS, email marketing, and technology discussions without making the content overly promotional.
- Monitor community conversations to identify customer questions, content gaps, and emerging topics.
- Maintain a consistent content calendar across blogs, LinkedIn, social media, email, and community platforms.
Product and Marketing Content
- Draft email copy, newsletters, nurture sequences, announcements, and campaign content.
- Write landing-page copy, website pages, feature pages, use-case pages, comparison pages, and conversion-focused content.
- Create product onboarding content, help articles, tooltips, FAQs, in-product messages, and educational resources.
- Simplify technical product features without losing accuracy or depth.
- Clearly communicate customer pain points, product differentiation, business outcomes, and use cases.
- Support product launches, partnerships, webinars, events, reports, and marketing campaigns.
- Improve headlines, hooks, CTAs, positioning, and messaging across marketing assets.
- Maintain consistency across Mailora’s product, brand, founder, marketing, and customer communications.
Required Experience and Skills
- 5–10 years of professional content writing or content marketing experience.
- Proven experience writing for SaaS, Martech, email marketing, B2B technology, cybersecurity, or related industries.
- Good understanding of email marketing, email deliverability, campaigns, and performance metrics.
- Familiarity with topics such as:
- SPF, DKIM, and DMARC
- Sender reputation
- Inbox placement
- Spam filtering
- Email authentication
- IP and domain reputation
- Bounce rates and complaint rates
- Engagement metrics
- Email service providers
- Email infrastructure
- Campaign performance
- Strong portfolio of long-form articles, SEO content, social media content, or technology-focused writing.
- Excellent written English, grammar, editing, research, and storytelling skills.
- Ability to write clearly, concisely, and with empathy for the intended audience.
- Strong understanding of SEO fundamentals, including keyword research, search intent, SERP analysis, on-page SEO, internal linking, metadata, topical authority, and content optimization.
- Familiarity with AI Search, AEO, GEO, semantic search, and AI-assisted content workflows.
- Prior experience creating LinkedIn content for founders, executives, or B2B brands.
- Ability to write in different voices, including founder-led, brand-led, technical, educational, conversational, and promotional.
- Strong research and fact-checking skills.
- Ability to work with technical experts and translate complex discussions into accessible content.
- Ability to manage multiple content formats, deadlines, briefs, revisions, and publishing schedules independently.
- Strong attention to detail and commitment to factual accuracy.
Preferred Qualifications
- Direct experience writing about email deliverability, email marketing tools, inboxing, sender reputation, ESPs, or SaaS products.
- Previous experience working for an email marketing, email deliverability, Martech, SaaS, or B2B technology company.
- Experience ghostwriting for founders, executives, or industry thought leaders.
- Experience managing an editorial or social media content calendar.
- Familiarity with tools such as Grammarly, Notion, Surfer SEO, Ahrefs, Semrush, Google Search Console, Google Analytics, WordPress, Buffer, and AI research or writing tools.
- Experience creating LinkedIn carousels, social media briefs, and content for designers.
- Understanding of product-led SEO, competitor pages, use-case content, and conversion-focused writing.
- Experience repurposing webinars, reports, podcasts, interviews, and videos into written content.
- Basic understanding of content analytics, lead generation, conversion paths, and content-attributed pipeline.
Bonus Points
- Active participation in email marketing, SaaS, Martech, SEO, or B2B communities.
- Existing contributions on Reddit or Quora related to email marketing, SaaS, technology, or email tools.
- An active LinkedIn presence with original posts or meaningful industry engagement.
- Experience engaging with technical communities without sounding overly promotional.
- Familiarity with mailbox-provider guidelines, bulk-sender requirements, and email-industry developments.
- Experience working closely with founders, product teams, developers, designers, and subject-matter experts.
- Ability to independently identify content opportunities and propose strong editorial angles.
Short listed candidates will be asked to produce samples of their previous work for review along with a written test of around 1-1.5 hour duration.
Click on Apply to know more.