Website:
ihmconnect.com
Job details:
Company Description IHM Connect is a technology company focused on delivering smart ERP solutions that streamline operations and support business growth across education, real estate, and manufacturing. Its flagship product, Campus Connect, helps schools manage finance, HR, attendance, and results, enabling educators and administrators to focus on student success. The company’s ERP platforms are designed to reduce inefficiencies, enhance productivity, and provide reliable real-time data for better decision-making. Solutions are tailored to sector-specific needs and integrate seamlessly with existing processes, prioritizing adaptability and user-friendly experiences. As IHM Connect expands into new industries, it remains committed to helping organizations achieve greater efficiency and sustainable growth.
Role Description This is a full-time, on-site role based in Hyderabad for a Content Strategist & Brand Storyteller. The role involves developing and executing content strategies that support IHM Connect’s brand positioning and business objectives across digital and offline channels. The Content Strategist & Brand Storyteller will plan content themes, craft narratives that highlight product value, and create clear, engaging copy for websites, product pages, campaigns, case studies, and thought leadership materials. Daily responsibilities include collaborating with product, sales, and marketing teams to translate complex ERP capabilities into accessible stories, managing content calendars, and ensuring consistency in tone and messaging. The role also includes analyzing content performance, refining messaging based on insights, and maintaining brand guidelines to strengthen IHM Connect’s presence in target markets.
Qualifications
- Strong content strategy and content development skills for planning and shaping narratives aligned with business goals.
- Experience in content management, including organizing, updating, and maintaining content assets across multiple channels.
- Proficiency in web content writing and general writing for digital platforms, marketing materials, and product communications.
- Ability to translate technical or ERP-related concepts into clear, audience-friendly stories for diverse sectors such as education, real estate, and manufacturing.
- Excellent written and verbal communication skills, with attention to detail and brand consistency.
- Experience collaborating with cross-functional teams in marketing, product, and sales.
- Familiarity with digital marketing basics, content performance metrics, and SEO best practices is an advantage.
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.
- Prior experience in B2B technology or software (ERP, SaaS) content roles is preferred.
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