Website:
robotouch.co.in
Job details:
Content Strategist – Brand, Campaigns & Digital Experience
📍 RoboTouch HQ, ECIL, Hyderabad
🕒 Full-Time | On-Site
💼 Experience: 3+ Years
About RoboTouch
RoboTouch is a WellnessTech and lifestyle electronics brand creating electric massage chairs, wellness products and technology-led lifestyle experiences for homes, offices and hospitality spaces.
With 30+ stores across India and plans to expand to many more, we’ve built a strong retail presence. Now we’re entering an exciting phase: sharpening our digital identity, expanding internationally, including the USA, and building RoboTouch into a more aspirational global brand.
We’re preparing a completely new website and online commerce experience, rethinking our social presence, strengthening marketplaces and campaigns, and reviewing what existing content should be retained, refreshed, repurposed or archived.
There’s plenty to build, rethink and make better.
We’re looking for a Content Strategist – Brand, Campaigns & Digital Experience who genuinely enjoys communication, ideas, brands and people — and wants to keep learning and evolving as the company grows.
A storyteller who respects data, and a strategist who understands emotion.
About the Role
This is not a “make a content calendar and write captions” role.
You’ll think across brand, website, campaigns, social, e-commerce, imagery, video, WhatsApp, chatbot communication and email.
One day you may be shaping a product page; another, writing an ad, developing a shoot concept or refining a chatbot flow.
You’ll work closely with the founders and leadership, along with the Digital Marketing Manager, Digital & Brand Designer, sales, customer-facing and product teams. You won’t just receive briefs — we’d like you to contribute to the thinking behind them.
What You’ll Be Working On
Brand Voice, Visual Communication & Digital Presence
- Shape RoboTouch’s tone of voice, messaging, content pillars and campaign narratives
- Keep verbal and visual communication consistent across website, social, ads, marketplaces, brochures, email, WhatsApp, chatbot and video
- Review existing digital/social content and identify what should be retained, refreshed, repurposed or archived
- Work with the Digital & Brand Designer so copy, typography, layout, imagery, information hierarchy and visual storytelling come together
- Bring a good eye for design, layouts, visual hierarchy and visual communication
You don’t need to be a graphic designer, but you should be able to look at a webpage, ad or product page and have an intelligent point of view on how it should communicate.
A Brand-New Website & Product Storytelling
We’re building a completely new website and online commerce experience from the ground up, and this role will help shape it.
- Define content architecture and storytelling
- Build detailed product pages that go far beyond specifications
- Help determine how each product page unfolds — from positioning and lifestyle context through product storytelling, visual demonstrations, technologies, features, benefits, programs, specifications, comparisons, FAQs and the buying decision
- Work on homepages, category pages, landing pages, buying guides and comparison content
- Structure information so customers can naturally discover, understand and compare products
- Work with design and digital teams so page layouts and content hierarchy support each other
We want product pages that feel rich, useful and engaging — not like specification sheets pasted online.
Imagery, Shoots & Video Production
- Bring experience or strong working knowledge of imagery, lifestyle/product photography and video production
- Develop concepts, moodboards, storyboards, shot lists, scripts and creative briefs
- Contribute to product/lifestyle shoots, reels, explainers, testimonials, showroom walkthroughs, digital ads and campaign films
- Understand framing, composition, pacing and sequencing so visuals communicate an idea, not just look good
Campaigns, Paid Media & Analytics
This is not a pure media-buying role, but understanding campaigns will make you much better at creating content for them.
- Work with the Digital Marketing Manager on campaign concepts, messaging, audience angles, hooks, offers and CTAs
- Develop copy and creative thinking for Google Search Ads, Google Display Ads, Google/YouTube Video Ads, Meta Ads, LinkedIn Ads and X Ads
- Understand how communication changes across search, display, video, social and retargeting
- Have a working understanding of campaign objectives, audiences, creative formats, landing pages and conversion journeys
- Use GA4 hands-on to understand traffic, user behaviour, landing-page performance and conversions
- Use Google Search Console and relevant SEO tools to spot content opportunities
- Turn campaign and website data into practical improvements in messaging and creative direction
Familiarity with Meta Business Suite / Meta Ads Manager, Google Ads, LinkedIn Campaign Manager and X Ads is a strong advantage.
Social, Platforms & Influencer Marketing
We’re planning a major refresh of RoboTouch’s social presence.
- Develop platform-native thinking for Instagram, Facebook, LinkedIn, X, YouTube, Snapchat, Pinterest, Quora and Reddit
- Adapt hooks, copy, formats and creative direction while keeping RoboTouch recognisable
- Build organic content that works alongside paid campaigns
- Contribute to influencer and creator marketing — creator selection, briefs, talking points, scripts and product narratives
Customer Communication & Conversational Content
Wherever RoboTouch communicates, it should sound and feel like RoboTouch.
- Develop WhatsApp communication frameworks and reusable templates for different enquiries, products, lead stages and follow-ups
- Help structure website chatbot/live-chat conversations through Zoho SalesIQ
- Create welcome messages, product-discovery and lead-qualification questions, FAQs and suggested responses
- Develop product recommendation/comparison prompts, fallback responses, human handover language and offline/after-hours messaging
- Plan and write emailers, newsletters, product announcements and promotional communication
- Write blogs, buying guides, comparisons and long-form educational content
E-Commerce & Marketplaces
We strongly prefer candidates who have worked with organisations selling physical products through their own website and third-party marketplaces.
- Develop and optimise product communication across RoboTouch’s online store and marketplaces such as Amazon, Flipkart, IndiaMART, Tata Cliq, Pepperfry and JioMart
- Improve titles, descriptions, FAQs, comparisons, brand-store and enhanced/A+ style content
- Understand that customers behave differently on a brand website and a marketplace, and adapt without losing the RoboTouch identity
Content Systems
Help us build a stronger content engine — brand voice guidelines, content pillars, editorial calendars, campaign frameworks, product-content structures, creative briefs and reusable communication templates.
What We’re Looking For
- 3+ years of meaningful experience across content strategy, copywriting, digital communication, SEO, e-commerce, campaign communication or related areas
- Excellent writing, editing, research and storytelling ability
- Genuine enthusiasm for communication, ideas, brands and how people respond to them
- Someone who enjoys learning, experimenting, evolving and becoming better at what they do
- High ownership and initiative — taking an idea from “what if?” to something real
- Strong understanding of brand positioning, tone of voice and persuasive communication
- Good understanding of design, layouts and visual storytelling
- Working knowledge of imagery, lifestyle/product photography and video production
- Hands-on experience with GA4 and Google Search Console
- Ability to turn website and campaign data into useful content decisions
- Experience with organisations selling physical products through their own website and marketplaces is strongly preferred
- Exposure to Meta Business Suite / Meta Ads Manager, Google Ads, LinkedIn Campaign Manager and X Ads is a strong advantage
- Understanding of influencer and creator-led marketing
- Ability to move comfortably between product storytelling, campaigns, social, WhatsApp, chatbot flows, emailers, blogs, imagery and video scripts
You should be as comfortable with the big picture as you are rewriting a product page, ad or script yourself.
AI & Modern Content Workflows
You should be comfortable using contemporary AI tools for research, ideation, synthesis, competitive analysis, content structuring, scripting and workflow acceleration.
AI should make your thinking faster and better — not replace it. We still care about originality, judgement, fact-checking, taste and a recognisable human brand voice.
Why Join RoboTouch?
See your thinking come alive across digital platforms, campaigns, and at RoboTouch Experience Centres.
- Work closely with the founders and leadership and have a real voice in how the brand evolves
- Help rethink RoboTouch’s website, social presence, campaigns and digital identity
- Be part of our expansion into markets including the USA
- Help build RoboTouch into a more aspirational and globally relevant brand
- Work across brand, content, design, e-commerce, campaigns, shoots, imagery, video and customer experience
- See ideas move from conversations to campaigns, shoots, pages and customer experiences
- Take on more as you learn, build and demonstrate what you can do
- Grow with a company that wants to scale the RoboTouch brand multifold in India and worldwide
- Join at a point where a lot is still open to ideas — you’ll have the opportunity to question, rethink, experiment and help shape what RoboTouch becomes next.
If you get excited by the idea of looking at something and thinking, “I know how we can make this better,” you’ll probably enjoy this role.
And when your brain needs a break, there’s always a RoboTouch massage chair at our Experience Centre — with plenty of greenery and a lake just outside too ;)
Think you fit? Hit Apply RN!
Let’s build something remarkable.
Cheers,
Manohar Yerram
Co-Founder/CxO, RoboTouch
LinkedIn: https://www.linkedin.com/in/manoharyerram/
Click on Apply to know more.
