Harmony United Psychiatric Care
Website:
hupcfl.com
Job details:
Job Title: Senior Healthcare Content Strategist
Location: Tolichowki, Hyderabad, Telangana
Company: Harmony United Medsolutions Pvt. Ltd.
About Us
Harmony United Medsolutions Pvt. Ltd. (HUMS) is a fast-growing healthcare solutions organization delivering end-to-end services in medical billing, Accounts Receivable (AR) management, patient engagement, and clinical content development. We partner with Harmony United Psychiatric Care, a US-based healthcare provider, supporting digital healthcare marketing, patient education content, and provider communications.
With nine years of experience, HUMS is committed to delivering accurate, compliant, and conversion-focused healthcare communication across digital and offline platforms. As our marketing initiatives and service lines expand, we are seeking an experienced Senior Healthcare Content Strategist to drive high-quality, scalable content development.
Position Overview
The Senior Healthcare Content Strategist / Medical Copywriter will be responsible for creating, managing, and optimizing high-quality healthcare content across websites, blogs, landing pages, email campaigns, and patient education materials.
This role involves SEO content writing, healthcare copywriting, UX content development, patient communication content, and provider-facing messaging. The ideal candidate will have strong experience in medical content writing, behavioral health communication, and SEO-driven healthcare marketing content.
Key Responsibilities
- Patient-Facing Healthcare Content
- Write SEO-optimized content for healthcare websites, landing pages, treatment education pages, and blog articles
- Develop patient education materials, FAQs, brochures, and healthcare guides
- Translate complex clinical concepts into simple, patient-friendly language
- Maintain consistent brand voice across all healthcare content channels
- Create UX-friendly content for forms, navigation elements, and user flows
- Optimize content readability, accessibility, and user engagement
- Provider & Partner Communication Content
- Create provider recruitment materials and referral communication content
- Develop email campaigns, provider onboarding content, and partnership presentations
- Adapt messaging for clinicians, administrators, and healthcare partners
- Ensure accuracy and professional tone in all provider-facing content
- SEO & Digital Content Development
- Develop SEO-friendly healthcare content using keyword research and content optimization techniques
- Write blog posts, articles, and long-form content aligned with healthcare SEO strategies
- Collaborate with UX and Marketing teams to align content with user journeys
- Optimize content for search engine visibility and user engagement
- Support landing page copywriting for marketing campaigns
- Campaign & Launch Content Support
- Develop content for new service launches, location openings, and awareness campaigns
- Write scripts for videos, webinars, and promotional campaigns
- Support digital marketing and brand communication initiatives
- Collaborate with Design and Video teams to align visuals and messaging
- Compliance & Governance
- Ensure all healthcare content aligns with HIPAA compliance and regulatory guidelines
- Maintain approved messaging libraries, disclaimers, and standardized healthcare language
- Partner with clinical teams to validate medical accuracy
- Review content for compliance, grammar, tone, and clarity
- Reduce rework by anticipating clinical and compliance feedback
Requirements
- 3–4 years of professional experience in healthcare copywriting, medical writing, or content strategy roles
- Bachelor’s degree in Journalism, Communications, English, Healthcare Administration, Life Sciences, or a related field
- Proven experience in SEO content writing and healthcare digital marketing
- Strong experience writing patient education and clinical content
- Excellent knowledge of tone, voice, UX writing, and brand messaging
- Ability to manage high-volume content production across multiple projects
- Strong collaboration skills across Marketing, Clinical, Legal, and Design teams
Must-Have Capabilities
- Exceptional healthcare content writing and editing skills
- Strong understanding of medical terminology and patient communication
- Ability to simplify complex healthcare concepts
- Experience working in regulated healthcare environments
- Strong attention to detail and compliance awareness
- Ability to meet deadlines and manage multiple campaigns
Preferred Experience
Candidates with experience in the following areas will be given preference:
- Healthcare content writing
- Behavioral health content
- Medical copywriting
- SEO content strategy
- UX writing
- Healthcare blogging
- Patient education materials
- Healthcare marketing campaigns
- Landing page copywriting
- Digital healthcare content
Tools & Platforms
Google Docs
Microsoft Word
SEO Tools (Ahrefs, SEMrush, Google Keyword Planner)
Content Management Systems (CMS)
WordPress
Grammarly
Content Planning Tools
Project Management Tools
Why This Role Is Needed
- Expanding healthcare services require scalable content development
- Increased patient engagement initiatives demand high-quality healthcare communication
- Clinical and compliance complexity requires experienced healthcare writers
- Reduces dependency on external content vendors
- Ensures consistent brand messaging across patient and provider channels
Benefits
Competitive salary including EPF and PS
Health insurance
Four-day workweek
Opportunities for career growth and professional development
Additional perks including food and transportation support
Work Mode: Work From Office
Shift Timing: 4:45 PM – 3:45 AM
Location: Hyderabad
Application Process
Please submit your resume along with writing samples or portfolio links demonstrating healthcare content writing, SEO content development, and patient education materials.
Contact: recruitment@hupcfl.com
Note: Candidates are requested to contact between 4:45 PM – 3:45 AM IST, Monday through Thursday only.
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