Gaudium IVF
Website:
gaudiumivfcentre.com
Job details:
Company Description
Gaudium IVF and Women Health Ltd is India's leading IVF chain with 7 Hubs and 36 Spokes across India. Over 17 years, we have helped 30,000+ motherhood dreams come true worldwide.
Gaudium IVF recently listed through a landmark IPO — the first in the IVF industry — and launched AI-Powered IVF Labs.
Now is entering an exciting phase of rapid expansion. With multiple centres growing and new expansion plans underway, we are strengthening our team.
We are looking for an Search Engine Optimization Manager to lead our organic growth strategy.
Position Summary
We are seeking a highly motivated SEO & Organic Growth Manager to lead our organic search strategy and accelerate digital growth. The successful candidate will be responsible for increasing organic visibility, driving qualified patient enquiries, and positioning Gaudium IVF as India's leading online authority in fertility, IVF, and women's reproductive health.
This role requires technical SEO, content strategy, website optimization, analytics, and AI-driven search trends.
Key Responsibilities
- Develop and execute a comprehensive SEO and organic growth strategy aligned with business objectives.
- Increase organic traffic, keyword rankings, and patient lead generation through data-driven SEO initiatives.
- Conduct keyword research, competitor analysis, and identify new growth opportunities.
- Lead on-page, off-page, technical, and local SEO optimization.
- Build and manage topic clusters, content architecture, and internal linking strategies.
- Collaborate with doctors, content writers, designers, developers, and marketing teams to create high-quality, medically accurate content.
- Optimize website performance, Core Web Vitals, crawlability, structured data, and user experience.
- Monitor SEO performance using Google Analytics, Google Search Console, and industry-standard SEO tools, and present monthly performance reports with actionable recommendations.
- Stay updated with Google algorithm changes, AI search developments, and emerging SEO best practices.
Desired Qualifications & Experience
- Formal education in SEO, Digital Marketing
- 5–10 years of proven experience in SEO and organic growth.
- Demonstrated success in improving search rankings, organic traffic, and business conversions.
- Strong knowledge of Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Content Strategy, and Website Analytics.
- Hands-on experience with tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or equivalent platforms.
- Experience managing large, content-rich websites is preferred.
- Healthcare, hospital, or medical industry experience will be an added advantage.
Key Success Metrics (KPIs)
- Growth in organic traffic and non-branded keyword rankings.
- Increase in qualified patient enquiries generated through organic search.
- Improvement in Page 1 keyword rankings and search visibility.
- Enhanced website performance and Core Web Vitals.
- Growth in high-quality content indexed by Google.
- Improvement in local search visibility and clinic-specific rankings.
- Monthly reporting with measurable ROI and strategic recommendations.
Why Join Gaudium IVF?
This is an opportunity to lead one of India's most ambitious digital healthcare initiatives. You will play a pivotal role in building a best-in-class organic growth engine, shaping the future of digital patient acquisition, and establishing Gaudium IVF as the country's most trusted online fertility brand.
Click on Apply to know more.