Mazel Tov
Website:
traveljunky.in
Job details:
Company Description Travel Junky is a travel company with over eight years of experience in curating tailored journeys for travelers. The team has designed trips for more than 40,000 travelers, focusing on custom vacations, handcrafted itineraries, and memorable experiences. Travel Junky specializes in building personalized travel plans that cater to individual preferences and budgets. With a presence in Delhi and Pune, the company is expanding its offerings and digital reach to connect with more travel enthusiasts.
Role Description This is a full-time, on-site role based in New Delhi for an SEO / AEO / GEO & Google Ads specialist. The specialist will manage and optimize search engine performance, app and local search visibility, and paid campaigns on Google Ads to increase qualified traffic and conversions. Day-to-day tasks include conducting keyword research, performing SEO audits, optimizing on-page elements, managing link-building initiatives, and tracking performance through web analytics tools. The role also involves coordinating with content and design teams to ensure SEO-friendly content, refining landing pages for better ad performance, and staying current with search engine and advertising platform updates. The specialist will regularly report on campaign performance, provide data-driven recommendations, and support overall digital marketing strategies.
Qualifications
- Candidates should possess strong skills in keyword research and on-page SEO to identify opportunities and optimize website and landing page content.
- Candidates should possess skills in SEO audits and web analytics to evaluate site performance, diagnose issues, and track key metrics and user behavior.
- Candidates should possess link-building skills to develop ethical, high-quality backlink strategies that improve authority and rankings.
- Candidates should possess experience with Google Ads, including campaign setup, optimization, bidding strategies, and A/B testing of ad creatives and landing pages.
- Candidates should possess familiarity with AEO (App/Answer Engine Optimization) and GEO/local SEO practices to enhance visibility in maps, local searches, and emerging search interfaces.
- Candidates should possess proficiency with tools such as Google Analytics, Google Search Console, Google Ads, and popular SEO platforms (e.g., SEMrush, Ahrefs, or similar).
- Candidates should possess strong analytical, problem-solving, and reporting skills, with the ability to translate data into clear recommendations.
- Candidates should possess effective communication and collaboration skills and the ability to work on-site with cross-functional teams.
- A bachelor’s degree in digital marketing, business, communications, or a related field and prior experience in travel or consumer-facing industries are beneficial.
Minimum Experience 1 Year.
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