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About the Job
Company Description
Monterra Global Acres is a growing real estate advisory company specializing in premium residential and commercial properties across Gurugram, Delhi NCR, and other high-growth markets. We help homebuyers and investors make informed property decisions through market knowledge, professional guidance, transparency, and excellent customer service.
Our goal is to provide trusted real estate solutions while building long-term relationships with our clients and partners.
Role Description
Monterra Global Acres is hiring an experienced Google Ads Specialist – Real Estate Lead Generation to manage and optimize Google Ads campaigns and generate high-quality property leads for our real estate projects.
This is a full-time, on-site position for a performance marketing professional with 2–4 years of hands-on experience in Google Ads, including proven experience in real estate lead generation, campaign management, conversion optimization, and lead quality improvement.
The ideal candidate should have a proven track record of generating real estate leads through Google Ads, managing campaign budgets, optimizing CPL, improving lead quality, and driving enquiries that contribute to site visits and property sales.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns for real estate projects.
- Generate high-quality property leads through Google Ads.
- Manage and optimize Google Search Ads and Performance Max campaigns.
- Conduct detailed keyword research to identify high-intent real estate keywords.
- Create effective campaign, ad group, keyword, and targeting structures.
- Write and test compelling Google Ads copies focused on generating property enquiries.
- Analyze search terms and manage negative keywords to reduce irrelevant leads and wasted ad spend.
- Monitor and optimize key performance metrics including CPL, CPC, CTR, conversion rate, and lead quality.
- Optimize campaigns based on lead quality and actual business performance, not just clicks or traffic.
- Manage daily and monthly campaign budgets for maximum return on advertising spend.
- Set up and monitor conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager.
- Test and optimize keywords, ad copies, audiences, landing pages, and campaign strategies.
- Analyze campaign data and identify opportunities to improve lead generation and conversion performance.
- Coordinate with the sales team to understand lead quality and improve marketing-to-sales conversion.
- Prepare regular Google Ads performance reports, including campaign performance, CPL, leads, and conversion insights.
- Stay updated with Google Ads platform changes, new features, and real estate PPC trends.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–4 years of hands-on experience in Google Ads/PPC.
- Proven experience generating leads for real estate projects through Google Ads is mandatory.
- Experience managing Google Ads campaigns for residential, commercial, luxury, or property-related businesses.
- Strong knowledge of Google Search Ads and Performance Max campaigns.
- Strong understanding of keyword research, search intent, negative keywords, and campaign structure.
- Proven understanding of CPL, CPC, CTR, conversion rate, lead quality, and ROAS.
- Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
- Ability to independently manage Google Ads campaigns and advertising budgets.
- Strong analytical and data-driven decision-making skills.
- Experience optimizing campaigns based on lead quality and sales outcomes.
- Candidates must be able to discuss previous real estate Google Ads campaign results, including leads generated, CPL, ad spend, and conversion performance.
- Strong communication and problem-solving skills.
- Ability to work in a target-driven and fast-paced environment.
- Knowledge of the Gurugram and Delhi NCR real estate market is an advantage.
Job Details
Company: Monterra Global Acres
Job Title: Google Ads Specialist – Real Estate Lead Generation
Experience: 2–4 Years
Salary: ₹25,000 – ₹45,000 per month + performance incentives
Location: Gurugram, Haryana
Work Mode: On-site
Employment Type: Full-time
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