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Job Title: Senior Sales Officer / Assistant Manager / Manager – Retail Sales
Location:Chennai
Industry: Hospitality / Food & Beverage
Employment Type: Full-Time
Experience Required: 7–10 years of experience in sweets, bakery, QSR, retail food chains, FMCG food retail, or hospitality counter sales operations.
Reports To: MARKETING MANAGER
Role Summary
We are looking for a result-driven and enthusiastic personnel to develop strong counter sales out of the Walk-ins and capable of developing innovative ideas to increase walk-in customers and improve sweet, savouries & bakery sales.The ideal candidate will be responsible for identifying business opportunities, training & development of the staff , customer handling and knowledge of food industry for assuring & maintaining safety standards.
Key Responsibilities:
• Walk-in Sales (Counter Sales)
• Attractive Counter Display & Service
• Selling Techniques training to the counter staff with focus on upselling
• Cross selling opportunities
• Hygiene & Food handling practices
• Stock Monitoring - FIFO process
Sales Strategy & Execution
• Understanding Product mix in terms of Premium Sweets, Gift Hampers, Bakery items to drive the counter sales
• Ensure premium customer experience through greetings standard, product explanation and sampling or any other personalized recommendations
• Stock Management in the counters
• Training Staff in terms of Customer approach and handling
• Competition tracking & Mystery Shopping
• Marketing Calendar – Month on Month to boost the sales
• Cross selling opportunities
• Festive Season Sales – Outbound
Relationship Management
• Build good relationships with both in-store staff and customers to ensure repeat business.
• Act as a point of contact for all sweet/savouries related business challenges
• Address and resolve issues quickly and professionally at all touch points
• Nourish the employees with valuable inputs like Daily checks, Storage, FIFO process etc
• Coordinate with marketing team for WhatsApp promotions, festive campaigns, online enquiries, and lead conversion along with Visual Merchandising
Performance & Reporting
• Meet or exceed monthly and quarterly sales targets.
• Maintain accurate records of interactions and deals using CRM tools.
• Submit regular reports on sales performance, counter staff performance and market feedback.
Educational Qualifications:
• Graduate in Business Administration, Marketing, Hotel Management, or related fields.
• MBA preferred but not mandatory.
Skills Required:
* Strong communication, negotiation, and presentation skills.
* Proficiency in MS Office, Excel, PowerPoint, and CRM tools.
* Ability to understand the day-to-day requirements and act swiftly.
* Confidence to independently manage sale counters and site visits.
* Positive attitude, self-starter, ability to work in weekends and festive season.
- The ability to work flexible hours, including weekends and holidays, and a strong focus on integrity and customer satisfaction are essential.
- Efficiently managing multiple stores.
**Working Conditions:**
* Field visits and store visit proper PJP (Permanent Journey Plan) & Marketing Calendar
* Mandatory travel within the city or nearby regions for propelling business
*Anything beyond is the bonus
Key Performance Indicators (KPIs)
• Daily and monthly counter sales growth coupled with Revenue achievement
• Average bill value improvement
• Upselling conversion percentage
• Festive sales achievement
• Repeat customer growth
• Counter wastage control
• Staff grooming and training compliance
• Customer feedback ratings