Sweet Dreams
Website:
sweetdreams.in
Job details:
Location: Lucknow Based
Salary Range: up to 9 LPA
Experience: 7–10 years
Role Objective : https://www.sweetdreams.in/
To aggressively expand the brand’s retail footprint across the East region through EBOs – COCO/COFO/FOFO
The role will be responsible for identifying high-potential markets, scouting and securing prime retail locations, driving commercial negotiations, evaluating project feasibility, and ensuring timely handover of projects for store development.
Key Responsibilities
1. Market Expansion & New Store Development
- Own the retail expansion roadmap for the East region.
- Identify Tier 1, Tier 2 and Tier 3 cities with high potential for fashion and lifestyle retail.
- Scout and identify prime retail locations across malls, high streets, and standalone formats.
- Conduct site visits and evaluate locations based on catchment, footfall, competition, rental benchmarks, and business potential.
- Lead end-to-end commercial discussions and deal closure for new retail locations.
- Negotiate lease terms, rentals, minimum guarantees (MG), revenue share, lock-in periods, deposits, and other commercial terms.
- Coordinate with internal stakeholders for feasibility, approvals, and commercial closure.
- Ensure identified locations meet the brand’s expansion and profitability benchmarks.
- Target: Drive planned new EBO/Franchise store additions across the assigned region.
2. Commercial & Feasibility Analysis
- Prepare location-wise P&L, ROI, IRR, payback and feasibility models for new stores.
- Evaluate rental, CAM, deposits, revenue share, MG, fit-out costs, and other commercial parameters.
- Analyse market potential, catchment profile, customer demographics, competition, footfall, and sales potential.
- Work closely with Finance and Legal teams to finalize commercial terms, agreements, and project budgets.
- Ensure all commercial proposals are aligned with business profitability and expansion strategy.
3. Project Coordination & Handover
- Take complete commercial and project handover after finalization of the location and deal.
- Coordinate with relevant internal teams for smooth transition from site finalization to project execution.
- Ensure all commercial documents, approvals, agreements, site details, and commitments are properly handed over.
- Monitor project progress at the commercial level and ensure adherence to agreed timelines.
- Coordinate with stakeholders to resolve commercial or location-related issues during the project execution phase.
4. Market Intelligence & Business Development
- Track competitor expansion, mall developments, upcoming retail projects, and emerging retail trends in the region.
- Identify spaces and new business opportunities across the assigned territory.
- Maintain strong relationships with mall developers, landlords, real estate consultants, brokers, and retail property heads.
- Provide regular reports on market opportunities, expansion prospects, competitor activity, and potential locations.
- Continuously build and maintain a strong pipeline of potential retail locations.
- Must-Have Experience 7–10 years of experience in Retail Expansion / Business Development, preferably within Fashion, Apparel, Lifestyle, Cosmetics, or Accessories brands.
- Proven track record of successfully identifying and closing retail expansion opportunities.
- Experience in opening 25–30+ retail stores in the last 2 years will be preferred.
- Strong existing network with mall developers, landlords, franchise consultants, brokers, and real estate heads.
- Strong understanding of retail mathematics, commercial feasibility, deal structuring, lease negotiation, and profitability analysis.
- Strong negotiation and stakeholder management skills.
- Willingness to travel extensively across the assigned region.
- Graduate; MBA in Marketing/Retail preferred.
- Strong commercial and analytical orientation.
- Excellent negotiation, communication, and relationship-management skills.
- 80–90% travel per month across the assigned region is required.
Key KPIs
- No. of New Store Openings / Locations Finalized – EBO + Franchise
- Number of Commercial Deals Closed
- Location Pipeline & Conversion Rate
- Lease Cost vs. Approved Budget
- Commercial Terms & Deal Savings
- Time Taken from Site Identification to Commercial Closure
- Project Handover Timeliness
- ROI / IRR / Payback of New Store Projects
- Quality and Potential of Expansion Pipeline
Email: careers@sweetdreamsindia.com
Click on Apply to know more.
