AdSynergix
Website:
adsynergix.com
Job details:
Position: Programmatic Buyer - International
Industry: AdTech / Digital Advertising / Performance Marketing
Experience: 2–5 years
Location: Gurugram / On-site
Department: Media Buying / Programmatic
About AdSynergiX:
AdSynergiX is a performance AdTech agency dedicated to driving measurable growth for brands by
leveraging a proprietary audience ecosystem and a custom-built programmatic platform.
Serving clients across the US, EU, MENA, and SEA, we specialize in helping brands expand into new
markets, scale their presence, and achieve strong business outcomes.
Role Overview:
We are looking for a Programmatic Buyer who can manage and optimize web and app programmatic campaigns across DSPs, ad exchanges, and media buying platforms.
The ideal candidate should have hands-on experience in programmatic buying, campaign setup, optimization, reporting, audience targeting, and affiliate link understanding.
Key Responsibilities:
• Plan, launch, monitor, and optimize programmatic campaigns across web and app inventory.
• Work on DSP platforms, ad exchanges, programmatic networks, and media buying tools.
• Manage campaign setup including targeting, budgets, bids, placements, creatives, tracking links, and optimization rules.
• Understand and work with affiliate tracking links, macros, postbacks, pixels, UTM parameters, and conversion tracking.
• Optimize campaigns for performance KPIs such as clicks, conversions, installs, CPA, CPI, CPC, CPM, ROAS, CTR, and CVR.
• Coordinate with internal teams for campaign requirements, tracking setup, creatives, reporting, and delivery.
• Analyze campaign data and make optimization decisions based on performance trends.
• Identify high-performing traffic sources, placements, geographies, devices, audiences, and creatives.
• Monitor campaign pacing, spends, delivery quality, and traffic performance on a daily basis.
• Troubleshoot tracking, attribution, link, pixel, postback, or platform-related issues.
• Maintain campaign reports, performance sheets, and daily optimization updates.
Requirements:
• 2–5 years of experience in programmatic media buying, performance marketing, app marketing, or digital media buying.
• Hands-on experience with DSPs, programmatic platforms, ad exchanges, or media buying platforms.
• Strong understanding of web and app programmatic campaigns.
• Good knowledge of affiliate links, tracking parameters, macros, pixels, postbacks, S2S tracking, and attribution flows.
• Understanding of campaign models such as CPC, CPM, CPA, CPI, CPL, and CPS.
• Ability to analyze performance data and optimize campaigns independently.
• Comfortable working with campaign dashboards, tracking platforms, reports, and spreadsheets.
• Strong attention to detail, problem-solving skills, and ownership of campaign performance.
• Ability to work in a fast-paced performance-driven environment.
Good to Have:
• Experience with platforms like AppsFlyer, Adjust, Trackier, Impact, Everflow, or similar tracking / attribution platforms.
• Understanding of mobile app campaigns, MMP attribution, deeplinks, postback setup, and DSP integrations.
• Experience handling international campaigns across regions like US, EU, MENA, SEA, or LATAM.
• Basic understanding of fraud checks, traffic quality, attribution windows, and conversion validation.
We’re looking for someone who understands that programmatic buying is not just about spending budgets- it’s about data, tracking, optimization, traffic quality, and measurable results.
Interested candidates can send their resume to people@adsynergix.com / nandini.g@adsynergix.com with the subject line: Programmatic Buyer – AdSynergix Or DM us directly.
Click on Apply to know more.
