vCommission
Website:
vcommission.com
Job details:
Job Description
vCommission Media is a
Leading Global Affiliate Marketing Network, delivering performance on web and mobile to worldwide advertisers through a growing network of over
100K+ affiliates. With presence in
India, Singapore, UAE, UK, and USA, vCommission empowers meaningful digital growth across multiple verticals —
Ecommerce, Travel, Utility, LeadGen IN, LeadGen & PPC US, and India COD Ecom.
We are looking for an experienced
Media Buyer (Meta Ads Manager) to lead high-performance paid social campaigns for D2C and eCommerce brands. This role requires a data-driven marketer with expertise in scaling Meta campaigns, optimizing ROAS, and driving profitable customer acquisition while managing substantial advertising budgets.
- Plan, execute, and optimize high-budget Meta (Facebook & Instagram) advertising campaigns for D2C and eCommerce brands.
- Own end-to-end campaign management, including audience research, media planning, creative strategy, campaign setup, optimization, and reporting.
- Scale campaigns while maintaining target ROAS, CAC, MER, and profitability.
- Develop and test audience strategies, creatives, bidding methods, placements, and campaign structures.
- Monitor campaign performance daily and implement data-driven optimizations.
- Collaborate with creative, design, content, and tech teams to improve ad performance.
- Implement and troubleshoot Meta Pixel, Conversion API (CAPI), Events Manager, and tracking integrations.
- Analyze customer journeys, attribution models, and funnel performance to maximize conversions.
- Prepare performance reports with actionable insights and recommendations for internal stakeholders and clients.
- Stay updated with Meta platform changes, AI-powered advertising features, privacy updates, and emerging paid media trends.
- Mentor junior media buyers and contribute to process improvements within the Ad Operations team.
Requirements
- 5+ years of hands-on experience managing Meta Ads for D2C and eCommerce brands.
- Proven track record of scaling campaigns with strong ROAS and revenue growth.
- Strong understanding of Meta Ads Manager, Business Manager, Pixel, Conversion API (CAPI), and Events Manager.
- Experience managing high monthly advertising budgets.
- Strong analytical skills with expertise in performance metrics such as ROAS, CPA, CAC, CTR, CPM, CPC, CVR, and LTV.
- Experience with Shopify, WooCommerce, or other eCommerce platforms.
- Working knowledge of Google Analytics 4 (GA4), Looker Studio, and attribution tools.
- Ability to develop creative testing frameworks and conversion optimization strategies.
- Excellent communication, stakeholder management, and decision-making skills.
- Experience mentoring team members or leading campaign execution.
Benefits
- Competitive salary with performance-based incentives.
- Opportunity to manage high-scale D2C brands.
- Exposure to international performance marketing campaigns.
- Collaborative, innovation-driven work environment.
- Career growth in one of India's leading affiliate marketing networks.
- Access to the latest AI and marketing technologies.
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