Marketing Lab
Website:
marketinglab.in
Job details:
About the Role
We are looking for a hands-on Sr. Quick Commerce Marketplace Media Buyer with strong experience managing and scaling brands across Blinkit, Zepto, and Swiggy Instamart.
The role requires end-to-end ownership of Q-commerce business performance, including backend operations, catalog management, inventory and availability, pricing, promotions, visibility, advertising, and revenue growth.
We are looking for someone who can identify what is limiting growth, solve platform-level issues, optimize performance, and scale the business while maintaining healthy profitability and ROI.
Key Responsibilities
- Manage brand accounts across Blinkit, Zepto, and Swiggy Instamart
- Handle platform backend operations including:
Product listings and catalog management
Product mapping and activation
Pricing, MRP, promotions, and offers
Inventory and stock availability
Dark store/warehouse availability
Product visibility, attributes, and content
Platform-level issues and escalations
- Coordinate with platform/category/account managers to resolve operational issues quickly
- Plan, launch, manage, and optimize Q-commerce advertising campaigns
- Monitor and improve key metrics including ROAS, ROI, ACOS, revenue, orders, conversion rate, CPC/CPM, and ad spend
- Identify high-performing products, categories, and campaigns and scale them efficiently
- Improve both organic and paid visibility
- Develop strategies around pricing, promotions, availability, advertising, and assortment
- Build city/store-level strategies based on demand and inventory availability
- Identify reasons behind revenue drops, stock-outs, declining visibility, poor conversion, or inefficient ad spend
- Analyze daily, weekly, and monthly performance and create actionable growth plans
- Work closely with internal operations, catalog, creative, inventory, and performance teams
- Take complete ownership of business growth while maintaining profitability
Must-Have Skills & Experience
- 2–3 years of hands-on experience in Quick Commerce / Marketplace Management
- Strong experience working on Blinkit, Zepto, and/or Swiggy Instamart
- Strong understanding of Q-commerce backend operations and platform ecosystem
- Experience independently handling catalog, listing, inventory, availability, and platform issues
- Hands-on experience managing Q-commerce advertising campaigns
- Strong understanding of ROAS, ROI, ACOS, conversion, revenue, ad efficiency, and profitability
- Proven ability to identify growth opportunities and scale business performance
- Strong analytical and problem-solving skills
- Proficiency in Excel / Google Sheets
- Strong communication and stakeholder management skills
- Proactive, ownership-driven approach
Preferred Experience
Candidates with experience managing multiple Q-commerce accounts for brands or agencies will be preferred.
Experience demonstrating measurable growth in revenue, orders, ROI/ROAS, availability, or market presence will be a strong advantage.
What We Are Looking For
We need someone who can answer:
“Why is the business not growing?” …and then work on the solution.
The ideal candidate should be able to independently:
- Diagnose → Plan → Execute → Optimize → Scale → Maintain Profitability
Click on Apply to know more.
