Blurbpoint Media
Website:
blurbpoint.com
Job details:
Job Description – Affiliate Media Buyer
Position: Affiliate Media Buyer
Experience: 3+ years
Location: Gurgaon
Employment Type: Full-time
Vertical: CPL / Lead Generation
About the Role
We are looking for an experienced Affiliate Media Buyer with strong expertise in CPL and Lead Generation campaigns. The ideal candidate should have hands-on experience managing and scaling campaigns in Home Insurance, Home Improvement, and Auto Insurance verticals.
Key Responsibilities
- Plan, launch, manage, and optimize CPL/Lead Generation campaigns.
- Manage campaigns on Facebook Ads, Google Ads, NewsBreak, or TikTok Ads.
- Optimize campaigns based on CPL, CPA, conversion rate, ROI, and lead quality.
- Scale profitable campaigns while maintaining target CPLs and performance.
- Monitor daily campaign performance, budgets, and key metrics.
- Conduct audience, creative, placement, and campaign-level testing.
- Analyze performance data and implement optimization strategies.
- Identify underperforming campaigns and take corrective actions.
- Work closely with affiliate, creative, and operations teams to improve campaign performance.
- Stay updated with platform policies, algorithm changes, and performance marketing trends.
Required Skills & Experience
- 2+ years of experience in Affiliate Media Buying / Performance Marketing.
- Hands-on experience with at least one of the following platforms:
- Facebook Ads
- Google Ads
- NewsBreak
- TikTok Ads
- Strong experience in CPL / Lead Generation campaigns.
- Experience working with Home Insurance, Home Improvement, and/or Auto Insurance verticals.
- Strong understanding of CPL, CPA, CTR, CVR, ROI, and lead quality.
- Proven ability to optimize and scale campaigns profitably.
- Strong analytical and problem-solving skills.
Preferred Experience
- Experience handling US lead generation campaigns.
- Experience managing significant daily/monthly ad budgets.
- Strong understanding of affiliate networks, lead buyers, and CPL funnels.
- Experience with campaign testing, scaling, and performance optimization.
Why Join Us?
- Opportunity to work on high-volume CPL campaigns.
- Exposure to multiple paid media platforms.
- Opportunity to work across leading insurance and home improvement verticals.
- Growth-oriented and performance-driven work environment.
Click on Apply to know more.
