Mudrex
Website:
mudrex.com
Job details:
About Mudrex:
Mudrex is one of India's leading crypto investment platforms, backed by Y Combinator and Nexus Venture Partners. We help users invest in digital assets through products built around simplicity, security, and trust.
Role Overview:
We’re looking for a data-obsessed Product Marketing Manager (4–5 years) to join Mudrex’s GTM and Growth team.
You’ll own product GTM, lifecycle campaigns, reactivation, retention, cross-sell, and upsell across Mudrex’s crypto ecosystem — from Spot and Futures to Alpha and other new products.
This is a highly hands-on, numbers-driven role where you’ll use user data to identify opportunities, build segments, launch experiments, and drive measurable business impact.
Key Responsibilities:
- GTM & Product Launches: Own end-to-end GTM for new products and features — positioning, messaging, launch strategy, and execution across product, email, and community.
- Lifecycle & Campaigns: Plan and optimize monthly engagement, activation, and reactivation campaigns using CleverTap, with clear measurement of business impact.
- Retention & Reactivation: Analyse the user lifecycle, identify churn and at-risk users, and build strategies to improve retention and bring dormant users back.
- Cross-Sell & Upsell: Identify opportunities to move investor users into active trading products such as Futures, using behavioural and transactional data.
- Data & Experimentation: Build ICPs and user segments, analyse cohorts and funnels using Metabase/SQL, and run A/B tests to improve conversion and adoption.
Primary KPIs
- Activation & cross-sell conversion
- Reactivation and D30/D90 retention
- Product adoption and engagement
- Campaign ROI and incremental trading activity
- LTV and revenue impact
- New product/feature adoption
What We’re Looking For
- 4–5 years of experience in B2C Product Marketing, Growth, or Lifecycle Marketing, preferably in Fintech.
- Crypto/trading experience is a strong plus, not mandatory.
- Strong understanding of user lifecycle, retention, churn, reactivation, cross-sell and upsell.
- Proven experience owning GTM and growth campaigns end-to-end.
- Hands-on experience with CleverTap, Amplitude, Plotline, or similar tools.
- Strong data and analytical skills; comfortable with Metabase/SQL or using AI to analyse data and answer business questions.
- Highly execution-oriented with a strong bias for experimentation and measurable outcomes.
- Excellent communication and storytelling skills.
The Ideal Candidate
Someone who can look at a user dataset and answer:
Who should we target? Why? What should we tell them? What action do we want them to take? And did it actually move the metric?
Click on Apply to know more.
