gnani.ai
Website:
gnani.ai
Company:
https://www.linkedin.com/company/gnani-ai
Seniority: Mid-Senior level
Industries: Software Development
Job details:
Gnani AI is looking for a PMM Lead – Content & Growth Hacking to build our organic growth engine and establish Gnani AI as a leading authority in Voice AI, Conversational AI, and Agentic AI.
You will own how audiences discover and engage with Gnani AI across Google Search, AI-led search and answer platforms such as ChatGPT, social media, webinars, and industry content channels. Your mandate is clear: increase qualified visibility, improve search rankings, grow content consumption, and turn Gnani AI’s deep technology into content that earns attention and trust.This is a hands-on role for a strong content marketer and growth hacker who combines excellent writing with sharp experimentation, SEO/AEO expertise, and a bias for measurable outcomes.
Key Responsibilities
- Build and execute Gnani AI’s organic growth strategy across SEO, AEO, website content, social media, webinars, and thought-leadership channels.
- Own SEO and AEO programs to improve Gnani AI’s visibility across Google, AI answer engines, and GPT-led search experiences, including ChatGPT and other emerging discovery platforms.
- Develop and maintain high-authority pillar pages, topic clusters, landing pages, technical blogs, industry guides, and use-case content around strategic themes such as Voice AI, Conversational AI, speech technology, multilingual AI, contact-centre automation, and Agentic AI.
- Conduct keyword, search-intent, competitor, and audience research to identify high-potential opportunities and build a sharp, data-led editorial roadmap.
- Write and edit compelling technical and business content that makes complex AI capabilities clear, credible, and relevant for enterprise buyers, developers, and industry audiences.
- Run structured growth experiments to increase organic traffic, content views, engagement, backlinks, keyword rankings, and share of voice.
- Identify unconventional yet brand-appropriate distribution opportunities—including content partnerships, communities, expert collaborations, topical moments, and repurposing formats—to accelerate reach and visibility.
- Plan and host webinars, virtual events, expert sessions, and product conversations; own the full lifecycle from topic development and speaker coordination to promotion, content assets, and post-event amplification.
- Own Gnani AI’s social-media strategy and execution, especially LinkedIn, building repeatable formats for leadership perspectives, product updates, industry insights, customer stories, short videos, carousels, and event-led content.
- Partner with Product, Engineering, Solutions, and leadership teams to extract differentiated insights and turn them into authoritative external content.
- Establish clear editorial standards, content workflows, and calendars to ensure quality, consistency, and timely execution across all channels.
Success Metrics
The role will be measured against clear, outcome-oriented goals, including:
- Growth in non-branded organic traffic and qualified website visitors.
- Improvement in rankings for priority Frontier AI, Voice AI, and Agentic AI keywords.
- Increased visibility and citation presence across AI-led and GPT-style search experiences.
- Growth in impressions, engagement, followers, and content views across social-media channels.
- Increased readership and engagement for blogs, pillar pages, reports, and technical content.
- Webinar registrations, attendance rates, audience engagement, and post-event content consumption.
- Growth in backlinks, referring domains, and domain authority for priority content.
- Increased share of voice for Gnani AI across relevant search topics and industry conversations.
- Consistent delivery of a high-quality content pipeline against agreed monthly and quarterly goals.
Required Skills & Experience
- 4–6 years of experience in content marketing, SEO, growth marketing, digital marketing, or editorial roles within SaaS, AI, B2B technology, or enterprise technology.
- Strong hands-on experience with SEO, keyword research, on-page optimisation, content strategy, topic clusters, and performance reporting.
- Exceptional writing and editing skills, with the ability to make complex technology simple and compelling.
- Practical understanding of AEO, generative search, and how content can surface in AI answer engines and GPT-led discovery experiences.
- Proven ability to create high-quality blogs, pillar pages, landing pages, webinars, social campaigns, and thought-leadership content.
- A growth mindset with experience designing, testing, and scaling content-distribution and audience-growth experiments.
- Strong analytical skills and comfort using data to improve content performance and prioritise investments.
- High ownership, strong attention to detail, and the ability to work effectively in a fast-paced, ambiguous environment.
Preferred Qualifications
- Experience in AI, Generative AI, Voice AI or enterprise SaaS.
- Familiarity with tools such as Google Search Console, GA4, Ahrefs, Semrush, HubSpot, Webflow, WordPress, Figma, Canva, and LinkedIn analytics.
- Experience running B2B webinars, podcasts, virtual events, or video-led content programs.
- Experience working with technical subject-matter experts and senior leadership teams.
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