Website:
techsystems.co.in
Job details:
KEY RESPONSIBILITIES
* Plan, execute, and optimize paid advertising campaigns across Zepto, Blinkit, Instamart, BigBasket, and other marketplace platforms.
* Manage and optimize advertising budgets to achieve maximum ROAS, sales growth, and profitability.
* Monitor daily campaign performance, including sales, traffic, conversions, CAC, ROAS, bids, placements, and revenue contribution.
* Optimize bids, keywords, targeting, placements, creatives, and campaign structures based on performance data.
* Coordinate with platform Advertisement Account Managers to improve visibility, campaign performance, and promotional opportunities.
* Identify growth opportunities through promotions, new ad formats, product visibility initiatives, and category opportunities.
* Work closely with Sales, Marketing, Product, and Category teams for launches, offers, and promotional campaigns.
* Prepare weekly and monthly performance reports with actionable insights and recommendations.
* Ensure advertising activities are aligned with revenue targets, business objectives, and profitability goals.
* Track marketplace and quick-commerce advertising trends and implement relevant best practices and new opportunities.
KEY REQUIREMENTS
* 2–5+ years of hands-on experience in Performance Marketing, E-commerce Advertising, Marketplace Advertising, or Quick Commerce Advertising.
* Proven experience managing advertising campaigns on platforms such as Zepto, Blinkit, Instamart, BigBasket, Myntra, Meta, Google, or other marketplace platforms.
* Strong understanding of PPC, ROAS Optimization, CAC, CRO, customer acquisition, retention, and sales funnel management.
* Hands-on experience in campaign optimization, budget management, bid optimization, and performance analysis.
* Experience coordinating with marketplace/platform account managers and external stakeholders.
* Strong analytical skills with the ability to make data-driven campaign decisions.
* Proficiency in Microsoft Excel and/or Google Sheets.
* Strong communication, presentation, reporting, and stakeholder management skills.
* Ability to manage multiple campaigns, budgets, platforms, and priorities simultaneously.
* Proven track record of driving measurable sales growth through digital/marketplace advertising.
* Experience with marketplace analytics and advertising dashboards will be an added advantage.
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