LearnVern
Website:
learnvern.com
Job details:
Job Title: Performance Marketer
Company Name: Tops Technologies Pvt Ltd
Website: https://www.tops-int.com/
Position type: fulltime - Mon to Sat - Full-time
Salary: As per the company norms and based on experience
Experience: 2–5 Years
About TOPS Technologies
TOPS Technologies is a leading skilling and training company focused on making students job-ready and industry-ready through practical, outcome-driven programs. We work closely with industry needs and focus heavily on performance-driven student acquisition through digital channels.
Key Responsibilities
· Performance & Lead Generation
· Plan, execute, and optimize paid campaigns for lead generation across:
Plan, launch and optimize Meta and Google Ads campaigns.
· Analyze performance at Campaign, Ad Set and Ad level.
Drive high-quality leads at an optimized CPC/CPL
· Continuously test creatives, audiences, landing pages, and funnels
· Monitor daily performance metrics and scale winning campaigns
· Strategy & Optimization
· Build and manage full-funnel strategies (Awareness → Consideration → Lead)
· Analyze campaign data and generate actionable insights
· Work closely with content, design, and sales teams to improve lead quality
· Implement A/B testing for ads, copies, creatives, and landing pages
Track the complete funnel: Lead → Qualified Lead → Walk-in/Counselling → Admission.
· AI & Automation
· Use AI-powered tools for:
· Ad copy generation & creative ideation
· Audience targeting & performance prediction
· Campaign optimization & reporting
· Stay updated with the latest trends in AI-driven performance marketing
· Experiment with tools like:
· AI ad creatives & copy tools
· Automation rules
· Smart bidding & predictive analytics
Click on Apply to know more.
