Webential
Website:
webential.com
Job details:
About the RoleWe are looking for a results-driven PPC Executive with hands-on experience managing paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will be responsible for planning, executing, monitoring, and optimising paid campaigns to drive traffic, leads, and conversions for our clients/brand, while maintaining a strong focus on ROI and budget efficiency.
Key Responsibilities- Plan, set up, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) platforms.
- Conduct keyword research, audience research, and competitor analysis to identify growth opportunities.
- Create and optimize ad copies, creatives, and landing page recommendations in coordination with the design and content teams.
- Monitor daily campaign performance and make data-driven adjustments to bids, budgets, targeting, and ad placements.
- Track and analyze key metrics such as CTR, CPC, CPA, ROAS, conversion rate, and Quality Score.
- Set up and manage conversion tracking, UTM parameters, and reporting dashboards using Google Analytics, Google Tag Manager, and Meta Pixel/Conversions API.
- A/B test ad creatives, landing pages, and audience segments to improve campaign performance.
- Manage campaign budgets effectively to maximize ROI and minimize wasted ad spend.
- Prepare regular performance reports and present insights and recommendations to clients or internal stakeholders.
- Stay updated with the latest trends, algorithm changes, and best practices in Google Ads, Meta Ads, and the broader digital marketing landscape.
- Collaborate with SEO, content, and social media teams to ensure a cohesive digital marketing strategy.
- Manage multiple client accounts/campaigns simultaneously (if in an agency setup).
Requirements- 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns (agency or in-house).
- Proven track record of managing PPC budgets and delivering measurable ROI.
- Strong understanding of campaign structures, bidding strategies, and audience targeting on both platforms.
- Working knowledge of Google Analytics (GA4), Google Tag Manager, Meta Business Suite/Ads Manager, and Google Merchant Centre.
- Good analytical skills with the ability to interpret data and translate it into actionable insights.
- Basic understanding of SEO, landing page optimisation, and conversion rate optimisation (CRO) is a plus.
- Proficiency in MS Excel/Google Sheets for reporting and data analysis.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects/campaigns with strong attention to detail and deadlines.
- Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory).
Preferred Skills- Google Ads Certification and/or Meta Blueprint Certification.
- Experience with other ad platforms such as LinkedIn Ads, Microsoft (Bing) Ads, or programmatic advertising.
- Familiarity with third-party PPC/reporting tools (e.g., Google Data Studio/Looker Studio, SEMrush, SE Ranking, Windsor.ai, or similar).
- Exposure to AI-powered tools for campaign automation and optimisation is preferred — e.g., AI-assisted ad copy/creative generation (ChatGPT, Google Ads' built-in AI tools, Copy.ai, AdCreative.ai), automated bid/budget management and rule-based automation scripts, AI-driven audience/creative insights, and use of Performance Max/Advantage+ style automated campaign types.
- Experience with e-commerce campaigns (Shopping Ads, Performance Max, catalogue-based Meta campaigns) is an advantage.
- Basic understanding of HTML/CSS for landing page troubleshooting (nice to have, not mandatory).
- Prior experience working in a digital marketing agency handling multiple client accounts.
What We Offer- Opportunity to work on diverse campaigns across industries and platforms.
- Collaborative and growth-oriented work environment.
- Exposure to the latest tools and technologies in performance marketing.
- 8am to 5pm work timings
- Career growth opportunities within the digital marketing team.
- Christmas Vacation
Click on Apply to know more.