Website:
stratgomedia.com
Job details:
Job Title: Performance Lead Generation Specialist (Paid Ads + Outbound)
High-Growth Digital Marketing Agency
About Us
We are a fast-growing, AI-powered digital marketing agency working deeply with Family Entertainment Centers (FECs), Health & Wellness brands, Schools, and Daycare Centers.
We don’t sell vanity metrics - we sell clients at $3,500/month retainers.
We are looking for a hands-on Lead Generation Specialist who can own the pipeline end-to-end and is motivated by results and incentives, not just hours.
Your Mission
👉 Generate qualified leads that convert into $3.5K/month clients
👉 Book high-quality discovery calls consistently
👉 Work across paid ads + outbound channels
Key Responsibilities
Paid Lead Generation
• Plan, launch, and optimize campaigns on:
• Google Ads
• Meta (Facebook & Instagram)
• LinkedIn Ads
• Create lead-gen funnels:
• Ad → Landing page → Form → CRM
• Optimize CPL, lead quality, and booking rates
Outbound Lead Generation
• Build and manage outbound systems using tools like:
• Apollo.io (or similar)
• Chrome extensions / scrapers
• Email + SMS tools
• Responsibilities include:
• Scraping and qualifying lead lists
• Sending cold email sequences
• Sending SMS follow-ups
• Managing replies and booking calls
• Ensure high deliverability and compliance
Industry Focus
You will primarily generate leads for:
• Family Entertainment Centers (indoor play zones, trampoline parks, etc.)
• Health & Wellness brands (fitness, physio, wellness centers)
• Schools & Daycare Centers
(Industry experience here is a BIG plus)
What Success Looks Like
• Consistently booking qualified sales calls
• Helping close 3 - 5 clients/month at $3.5K retainers
• Improving lead quality month-over-month
• Owning lead gen performance like a business owner
💡 This role is designed for someone who wants to earn significantly more by performing better.
Must-Have Skills
• Proven experience in lead generation for services
• Strong understanding of:
• Paid ads (Google, Meta, LinkedIn)
• Cold email & SMS outreach
• Experience with tools like Apollo.io (or alternatives), CRM system, and Data scraping tools
• Ability to think in terms of ROI, CAC, and conversions
• Comfortable working with targets and accountability
Nice-to-Have (Big Plus)
• Experience selling high-ticket services ($2K–$5K retainers)
• Experience in FEC, education, or wellness industries
• Experience working with agencies or founders directly
• Familiarity with AI tools for lead gen or personalization
Who This Role Is NOT For
❌ Someone who only runs ads and stops there
❌ Someone uncomfortable with targets or incentives
❌ Someone who needs heavy hand-holding
Click on Apply to know more.