Website:
csrushil.com
Job details:
Job Description: Marketing Team Lead
Industry: Quick Commerce | Fresh Fruits and Vegetables | Farm to Home Delivery
Location: Chennai
Employment Type: Full Time
Joining: Immediate Joiner Preferred
About the Role
We are looking for a proactive and result oriented Marketing Team Lead to build and manage the marketing function for a growing quick commerce business specialising in fresh fruits and vegetables delivered directly from farms to residential associations within scheduled delivery slots.
The business aims to build a strong local customer base and compete with established quick commerce platforms such as Zepto through freshness, quality, competitive pricing, reliable delivery slots and strong community engagement.
The candidate will be responsible for developing marketing strategies, creating engaging content, building a marketing team, driving customer acquisition and retention, and tracking marketing performance through measurable KPIs.
Key Responsibilities
1. Marketing Strategy and Growth
• Develop and execute marketing strategies to increase brand awareness, customer acquisition and sales.
• Plan marketing campaigns targeting residential associations, apartments and gated communities.
• Develop strategies to position the brand as a trusted destination for fresh, farm sourced fruits and vegetables.
• Identify opportunities to expand into new residential communities and local markets.
2. Content Creation and Social Media
• Plan, create and manage content for Instagram, Facebook, WhatsApp, YouTube and other relevant platforms.
• Develop creative concepts for reels, videos, product promotions, offers, seasonal campaigns and customer testimonials.
• Coordinate with designers, video editors, content creators and external agencies where required.
• Ensure consistent brand communication around freshness, quality, pricing, convenience and farm to home delivery.
3. Customer Acquisition and Community Engagement
• Build relationships with apartment associations, Resident Welfare Associations (RWAs), community leaders and other local stakeholders.
• Plan promotional activities, sampling campaigns, stalls and marketing events within residential communities.
• Develop referral programmes, repeat purchase campaigns and customer loyalty initiatives.
• Explore partnerships with local influencers, community groups and other relevant businesses.
4. Team Building and Management
• Hire, train and manage the marketing team, including content creators, social media executives, field marketing executives and other relevant roles.
• Allocate responsibilities, set targets and monitor individual and team performance.
• Establish clear work processes, reporting systems and performance review mechanisms.
• Manage external agencies, freelancers and marketing vendors where required.
5. KPI Setting and Performance Monitoring
• Define measurable KPIs for the marketing team and individual team members.
• Track customer acquisition cost, campaign performance, conversion rates, repeat purchase rate, customer retention and marketing generated revenue.
• Monitor social media reach, engagement, content performance and lead generation.
• Prepare weekly and monthly marketing performance reports and recommend improvements based on results.
6. Campaign Planning and Budget Management
• Prepare monthly marketing plans, campaign calendars and budgets.
• Monitor campaign expenditure and ensure efficient utilisation of the marketing budget.
• Test different marketing channels, offers and promotional strategies to identify what drives profitable growth.
• Work closely with the operations and delivery teams to align marketing campaigns with available inventory, delivery capacity and scheduled delivery slots.
Key Performance Indicators (KPIs)
Performance will be evaluated based on the following parameters:
• New customers acquired through marketing campaigns.
• Customer acquisition cost and marketing cost per order.
• Number of residential associations onboarded and actively purchasing.
• Monthly orders and revenue generated through marketing initiatives.
• Repeat purchase rate and customer retention.
• Social media growth, engagement and content reach.
• Campaign conversion rates and return on marketing spend.
• Team productivity, campaign execution and timely reporting.
Final targets will be established based on the business's existing performance, marketing budget, delivery capacity and growth objectives.
Required Skills and Qualifications
• 3 to 6 years of experience in marketing, digital marketing, brand management or growth marketing.
• Experience in quick commerce, e commerce, FMCG, food delivery, fresh produce or retail will be preferred.
• Strong understanding of social media marketing, content creation, customer acquisition and local marketing.
• Ability to create marketing plans, set KPIs and analyse performance using data.
• Experience in hiring, managing and motivating a team.
• Strong communication, negotiation and relationship building skills.
• Ability to coordinate with apartment associations, local communities, influencers and external vendors.
• Hands on, proactive and comfortable working in a fast growing business environment.
Ideal Candidate Profile
We are looking for someone who can think strategically and execute independently. The candidate should be comfortable creating marketing campaigns, interacting with customers and community leaders, hiring team members, monitoring performance and taking ownership of business growth.
Candidates who have helped build a consumer brand, grow a local customer base or scale a startup will be preferred.
Immediate joiners are strongly preferred.
To Apply: Interested candidates may share their resume along with details of relevant marketing campaigns or brands they have worked with to ceo@csrushil.com
- Annual CTC: ₹3.6 Lakhs to ₹6 Lakhs, depending on experience and suitability.
Click on Apply to know more.
