Website:
kals.co.in
Job details:
KALS | Chennai | Full-time
Role Overview
Head of Creative to lead marketing strategy, creative execution and brand communication across its brands. The role combines team leadership with hands-on graphic design, product and packaging design, social media campaign management, and the planning and direction of photography and video shoots. The successful candidate will take campaigns from concept to delivery, manage internal and external creative resources, and work closely with sales and management. Website design and development capability is preferred.
Responsibilities
- Marketing and brand planning. Develop marketing plans, campaign calendars and brand communication aligned with company priorities.
- Team leadership. Lead designers, content creators, photographers and agencies. Set clear briefs, review work and ensure quality and timely delivery.
- Graphic design and creative direction. Personally create assets, posters, brochures, menus, standees, banners and outlet branding.
- Social media and campaigns. Manage company social media accounts, content planning, publishing schedules, creative direction and campaign performance.
- Photography and video shoots. Plan and direct product and campaign shoots, including concepts, shot lists, production coordination, editing and final delivery.
- Product and packaging design. Develop product concepts, labels, packaging, mockups and launch materials in coordination with production teams and vendors.
- Campaigns and product launches. Manage concept development, creative production, rollout and performance review for campaigns and launches.
- Events and sponsorships. Oversee event branding, promotional materials, creative execution and coordination with event partners.
- Website and digital presence. Manage website content, landing pages and creative updates, coordinating design and development support where required.
- Budgets and vendors. Track marketing expenditure, negotiate quotations and maintain production quality across print and digital deliverables.
- Business coordination and reporting. Translate sales priorities and market feedback into marketing activity, and present results and recommendations to management.
Required Skills
- Demonstrated experience managing marketing campaigns and leading a creative or marketing team.
- A strong portfolio demonstrating hands-on graphic design, branding, product or packaging design, and campaign execution.
- Proficiency in Adobe Photoshop and Adobe Illustrator, with strong typography, layout, colour and visual storytelling skills.
- Experience planning and directing product photography, video shoots and the production of campaign content.
- Knowledge of social media strategy, paid campaigns, content planning and performance reporting.
- Understanding of print production, artwork specifications, material selection and vendor coordination.
- Working knowledge of video editing tools such as Adobe Premiere Pro or CapCut.
- Ability to manage multiple brands, projects, budgets and deadlines while maintaining consistent quality.
- Strong communication, creative judgement, project management and team leadership skills.
Preferred Skills
- Experience in beverages, FMCG, hospitality or other consumer-facing sectors.
- Figma skills for website design, user interface layouts and prototypes.
- Ability to build or manage websites using WordPress, Webflow or similar platforms.
- Experience delivering product launches, packaging development and on-ground brand activations.
Application Requirements
Candidates should submit a CV and Behance profile or portfolio.
Click on Apply to know more.
