The Role
You will run the brand's marketing: creating content, managing social media, driving paid performance marketing, and building the
strategies, partnerships and reporting that grow the brand online and offline. A hands-on role for someone who can both think in strategy
and produce the work themselves, working closely with the founder, the design team and external agencies.
Key Responsibilities
Content & social media
• Own the brand's social media presence, primarily Instagram and WhatsApp; plan, create, schedule and publish content.
• Shoot, edit and write content in-house around the brand's characters, craft, drops and customers.
• Track engagement, reach and follower growth and adjust the content mix based on what performs.
Performance marketing
• Plan, run and optimise paid campaigns on Meta and Google against ROAS and CAC targets.
• Test creatives, audiences, landing pages and offers; document learnings.
• Run email and WhatsApp flows for new releases, abandoned carts, order updates and win-backs.
Strategy & planning
• Analyse trends and opportunities, and turn findings into marketing strategies for the brand.
• Create the yearly marketing calendar mapped to drops and campaign moments; run operations to it with monthly check-ins.
• Create a plan for gaining, engaging and retaining customers, including customer loyalty networks.
Brand, partnerships & PR
• Build strategies and communicate with agencies, magazines, creators and businesses to increase reach and engagement on social
media and the e-commerce platform.
• Manage creator collaborations and press features; uphold the brand's identity across every touchpoint.
Shoots & production
• Organise product photoshoots and look after the editing work.
• Work closely with the design team on catalogues, lookbooks and launch materials.
Growth, reporting & accounts
• Find new markets, online and offline stockists, and build strategies to achieve the yearly goals.
• Maintain the accounts for all marketing work; generate quarterly reports on the brand's growth and performance.
• Other tasks assigned by the team leader.
