AIWO
Website:
aiwo.com
Job details:
Location: Chennai
Experience: 12–15+ years
Industry: Wellness | Healthcare | Diagnostics | Longevity | Preventive Health
Employment Type: Full-time
Reporting To: CEO / Founder
About AIWO
AIWO is a wellness and preventive healthcare company focused on helping people live healthier and longer through advanced diagnostics, preventive health programs, wellness services, performance optimisation and longevity solutions.
We are looking for a strategic and highly execution-oriented Head of Marketing to build and lead the marketing function and drive measurable business growth across AIWO’s products, services, clinics, diagnostics, Healthcation, events and emerging wellness offerings.
Role Overview
The Head of Marketing will own the complete marketing function and marketing P&L, from brand strategy and customer acquisition to revenue generation, retention and growth.
This is not a conventional branding role. We are looking for someone who understands how to convert wellness and healthcare offerings into scalable, profitable businesses.
The ideal candidate should have strong experience in the wellness, healthcare, diagnostics, fitness, nutrition, preventive health, longevity or premium consumer health industry and should be able to translate business objectives into marketing strategy, campaigns and measurable revenue.
Key Responsibilities
1. Marketing Strategy & Business Growth
- Develop and execute AIWO’s overall marketing strategy aligned with company revenue and profitability goals.
- Build annual, quarterly and monthly marketing plans across all business verticals.
- Identify new growth opportunities, customer segments, channels and partnerships.
- Develop go-to-market strategies for new products, services and programs.
- Build a scalable marketing engine that supports both short-term revenue and long-term brand equity.
2. Revenue & Performance Marketing
- Own marketing-generated revenue and customer acquisition.
- Develop and manage performance marketing across Meta, Google, YouTube, LinkedIn, WhatsApp and other relevant channels.
- Optimise CAC, ROAS, conversion rates, lead quality, AOV, LTV and overall marketing ROI.
- Build strong lead-generation and conversion funnels from acquisition to purchase.
- Work closely with Sales to improve lead quality, follow-up, conversion and revenue.
- Ensure marketing spends are directly connected to measurable business outcomes.
3. Brand & Consumer Marketing
- Strengthen AIWO’s positioning as a premium wellness, preventive health and longevity brand.
- Develop brand architecture and communication strategy across AIWO’s different businesses.
- Create compelling customer propositions for diagnostics, wellness programs, clinic services, Healthcation, events and products.
- Ensure consistency across digital, offline, clinic, event and partner touchpoints.
1. Content & Social Media
- Build a strong content strategy around health, wellness, longevity, diagnostics, nutrition, fitness and preventive healthcare.
- Lead social media growth across Instagram, YouTube, LinkedIn and other relevant platforms.
- Develop expert-led content with doctors, nutritionists, physiotherapists, wellness experts and other specialists.
- Build AIWO’s authority through educational, engaging and conversion-focused content.
- Establish a structured content calendar and measurable content KPIs.
4. Customer Acquisition & Funnel Management
- Build complete customer journeys from awareness → lead → consultation → purchase → repeat purchase → referral.
- Identify drop-offs across the customer funnel and improve conversion rates.
- Work with technology/IT teams to establish dashboards, attribution and marketing analytics.
- Use customer data and insights to develop targeted campaigns and personalised communication.
5. Product & SBU Marketing
Work closely with individual business/SBU heads to understand:
- Product/service proposition
- Target customer
- Revenue target
- Pricing and margins
- Customer acquisition strategy
- Sales process
- Marketing budget
- Growth opportunities
Develop individual marketing plans for each SBU rather than using a one-size-fits-all approach.
6. Team Leadership
- Build, structure and lead a high-performance marketing team.
- Hire, train, mentor and retain marketing talent.
- Establish clear KRAs, KPIs and accountability for every team member.
- Build specialist capabilities across performance marketing, content, design, video, SEO, CRM, social media, growth and marketing operations.
- Create a culture of ownership, experimentation and measurable performance.
7. Agency, Vendor & Partner Management
- Manage external agencies, freelancers, media partners, technology vendors and strategic marketing partners.
- Evaluate performance and ensure vendors deliver against agreed objectives.
- Negotiate commercial terms and optimise marketing costs.
8. Analytics & Marketing Intelligence
Establish dashboards to track:
- Marketing revenue
- CAC
- ROAS
- CPL
- Lead-to-sale conversion
- Customer acquisition
- AOV
- LTV
- Repeat purchase
- Channel profitability
- Campaign ROI
- Conduct regular performance reviews and take corrective action based on data.
Key Success Metrics
The person in this role will be measured on business outcomes, including:
- Marketing-generated revenue
- Revenue growth
- Customer acquisition
- CAC and ROAS
- Lead quality and conversion
- Marketing ROI
- Brand growth and reach
- Customer retention and repeat revenue
- New product/service launches
- SBU growth
- Marketing team productivity
Ideal Candidate
We are looking for someone who is:
- A growth-oriented marketing leader, not only a brand marketer.
- Experienced in wellness, healthcare, diagnostics, longevity, fitness, nutrition, preventive health or a related consumer health category.
- Strong in both strategy and execution.
- Comfortable owning revenue, budgets and performance metrics.
- Experienced in building and managing marketing teams.
- Strong in digital, performance marketing, content and consumer acquisition.
- Data-driven and commercially minded.
- Able to work closely with founders, CEOs and business/SBU heads.
- Comfortable operating in a fast-growing and evolving organisation.
- Passionate about wellness, preventive health and improving people’s quality of life.
Preferred Experience
Candidates from companies in wellness, healthcare, diagnostics, hospitals, health-tech, fitness, nutrition, longevity, D2C health or premium consumer wellness will be preferred.
Experience in scaling a business from early growth to significant revenue will be a strong advantage.
Click on Apply to know more.
