- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- Photoshop
- Canva
- front-end
- media management
About the role
Bombay Hemp Company Private Limited
Website:
boheco.com
Job details:
Job Description:
- Strategy: Establish and execute a robust front-end strategy to market BOHECO products through B2C platforms to maximize consumer reach and product purchase frequency. Helps In preparing marketing & communication strategies, plans, objectives, planning and organizing promotional presentations for BOHECO.
- Branding & Product Mix: Assist in collating and developing various virtual and physical brand collaterals to enhance brand presence. Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product and packaging ideas and/or changes.
- Content Curation & Creation: Create a strong content strategy and work with internal and/or external team to create the content to maximize for visibility. The type of content includes but is not limited to video content, photography, graphics, copy, social media, etc.
- Partnerships & Events: Develop a collaborative ecosystem with synergistic brands, platforms, etc. Participate at events that can help maximize the brand’s mileage further enhancing product sale.
- Communication & PR: Create, vet and publish original and authentic content across the BOHECO communication assets and via our PR network based on PR & Communication strategy. The communication spans across Paid, Owned and Earned Media.
- Influencer Marketing: Develop a strategic vision for influencer marketing aligned with brand objectives. Build and maintain strong relationships with relevant influencers and UGC content creators to enhance brand visibility, credibility and consumer engagement.
- Reporting: Play a critical role in preparing management reports on multiple metrics to the business head to enhance his/her decision making. Keeps management informed by submitting activity and results reports, such as weekly work plans, and monthly and annual territory analysis.
- Online Reputation Management: Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Additionally, assist consumer + relevant stakeholders in case of any grievances on our online platforms
- Social Media Expertise: Develop targeted social media strategies, execute across multiple platforms (Instagram, LinkedIn, Facebook, Twitter, Reddit). Use analytics for campaign optimization and detailed content calendars for consistent scheduling. Enhance community engagement through strategic influencer partnerships and proactive community management. Employ crisis management techniques to safeguard and uphold brand integrity.
Education:
- UG: Any Graduate: Any Specialization
- PG: Master’s degree Marketing & Communication (prefered but not mandatory)
Experience:
At least 2 years of relevant experience in Marketing & Communication.
Skills & Qualities:
- A Team Player with a pro-active, positive and a “go-getter” attitude
- Coming up with pragmatic solutions with respect to the task at hand
- Domain expertise
- Photography, Videography & Editing Understanding/Skills
- Good knack of Social Media management
- Command over MS Office applications (such as Excel, Word, and PowerPoint) and basic working knowledge of design software such as Photoshop, Canva.
- Excellent command over Verbal and Written English
- Creative & Design Approach
- Crisis Management
- Caring personality is a non-negotiable
Location: Mumbai
Click on Apply to know more.
This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.
