Torrent Diagnostics
Website:
torrentdiagnostics.com
Job details:
We are seeking a Manager - Medico Marketing for locations including Delhi NCR, Ahmedabad, and Nagpur. The candidate should be a doctor by qualification with strong expertise in clinical positioning, scientific communication, and KOL engagement. The role will drive strategic medico-marketing initiatives by integrating medical insights with business objectives across the assigned zone. Acting as a key link between Medical Affairs, Sales, and Clinicians, the incumbent will support sustainable business growth and strengthen market presence. Suitable candidates can email me your CV at fatimashaikh@torrentdiagnostics.com
Core Responsibilities
1. Clinical & Scientific Engagement
- Conduct CMEs, RTMs, scientific presentations, and case discussions.
- Develop strong engagement with KOLs, hospitals, and specialty clinicians.
- Support disease awareness and diagnostic education initiatives.
2. Sales Team/PMT Coach cum Mentor
- Provide scientific training to sales/PMT teams through joint field work and structured training sessions.
- Develop conversation guides, scientific communication tools (LBLs/Brochures/Patient Education Material), and competitive differentiators.
- Support sales teams in specialty positioning and consultative engagement.
3. Strategic Medico-Marketing Initiatives
- Drive disease-focused clinical programs and diagnostic pathways.
- Support launch and adoption of new tests, panels, and specialty offerings.
- Implement algorithm-based clinical engagement models.
4. KOL & Institutional Development
- Identify and develop KOLs and institutional partnerships.
- Facilitate publications, case studies, and academic collaborations.
- Strengthen long-term scientific advocacy networks.
5. Digital & Omnichannel Engagement
- Support webinars, digital scientific content, WhatsApp engagement, and online doctor platforms.
- Track doctor engagement metrics and digital campaign effectiveness at zonal level
- Contribute to patient awareness and preventive health initiatives.
6. Market Intelligence & Insights
- Gather insights on diagnostic trends, competitor activities, and unmet clinical needs.
- Provide actionable feedback to leadership and product teams.
- Support data-driven medico-marketing decisions.
7. Cross-Functional Collaboration
- Coordinate with Sales, Marketing, Laboratory Operations, Product Teams for aligned execution.
Key Competencies
- Number of CMEs / RTMs / Scientific Engagement Programs conducted
- KOL engagement and development
- Scientific training sessions for sales teams
- Growth in focus specialty test adoption
- Medical writing/Content creation for Clinicians/Consumer
- Support for new test launches and strategic initiatives
- Revenue contribution from focus portfolios
- Development of scientific content and presentations
Preferred Candidate Profile
- MD / MBBS / PhD / Pharm D
- 4-8 years of similar Experience in diagnostics, pharma, or healthcare preferred
- Strong scientific presentation and communication skills
- Understanding of specialty diagnostics and clinician engagement
- Ability to work cross-functionally with commercial teams
Click on Apply to know more.