Centre for Hearing®
Website:
centreforhearing.org
Job details:
We’re Hiring | Assistant Manager – CRM & Lifecycle Marketing
Location: South Delhi
Experience: 4–6 Years
Company: Centre for Hearing® | Anand Hearing Care Pvt. Ltd.
Employment: Full-time
About Centre for Hearing®
Centre for Hearing®, part of Anand Hearing Care Pvt. Ltd., is a growing hearing-care organisation with a legacy dating back to 1973 and a network of advanced audiology and hearing-care clinics across North India. We provide comprehensive hearing-care services including hearing assessment, hearing-aid fitting, rehabilitation, cochlear implant counselling, tinnitus management and speech therapy. With a large patient database and growing clinic network, we are increasingly focused on using technology and data to build stronger patient relationships.
About the Role
We are looking for a hands-on CRM & Lifecycle Marketing professional who can take ownership of Database Marketing, WhatsApp Marketing, Customer Segmentation, Marketing Automation, Reactivation & CRM Campaigns.
What You’ll Work On
• Database & customer segmentation
• WhatsApp marketing & automated journeys
• Customer lifecycle & reactivation campaigns
• CRM & marketing automation
• Lead nurturing and retention
• Campaign analytics, A/B testing & reporting
• Driving measurable outcomes from existing customer data
Who Are We Looking For?
You should have:
• 4–6 years of relevant experience in CRM, lifecycle marketing, database marketing, marketing automation or a closely related field.
• Hands-on experience with WhatsApp Marketing, preferably WhatsApp Business API/Platform.
• Experience working with a sizeable customer/patient/consumer database.
• Experience in customer segmentation and targeted campaigns.
• Experience designing automated customer journeys.
• Strong understanding of lead nurturing, retention and reactivation.
• Experience with CRM or marketing automation platforms.
• Strong analytical and Excel/Google Sheets skills.
• Ability to independently plan, execute and measure campaigns.
• Strong communication and coordination skills.
Platform Experience – Advantage
Experience with LeadSquared, HubSpot, Zoho, Salesforce, CleverTap, MoEngage, WebEngage, Netcore, WATI, Gupshup, AiSensy or similar CRM/marketing automation platforms will be an advantage.
We’re especially interested in candidates who have personally built and executed WhatsApp/CRM campaigns, customer journeys, database segmentation or reactivation campaigns and can demonstrate measurable results.
Interested candidates can send their CV along with a brief note describing one CRM/WhatsApp/database marketing campaign they have personally built and executed.
Email: hr@anandhearingcare.com
Click on Apply to know more.