Website:
pashupatastras.com
Job details:
Hiring: Marketing Manager – IT Services | AI-Enabled Marketing
Location: New Delhi, India
Work Mode: Onsite
Experience: 4–5+ Years
Employment Type: Full-Time
Availability: Immediate to Join / Maximum 15 Days
About the Role
PASHUPATASTRA SOLUTIONS is looking for an experienced and hands-on Marketing Manager to strengthen our brand presence, generate qualified business opportunities, and drive the company’s overall digital marketing strategy.
The ideal candidate should have strong practical experience in Digital Marketing, Performance Marketing, Content Strategy, Brand Building, Lead Generation, SEO, Campaign Management, and AI-enabled marketing.
This role requires someone who can independently transform business objectives into marketing strategies, campaigns, content, and measurable growth initiatives.
Experience in IT Services, Software Development, Technology Consulting, SaaS, or B2B Technology will be strongly preferred.
Key Responsibilities
Marketing Strategy & Planning
- Develop and execute marketing strategies aligned with business growth objectives.
- Create monthly and quarterly marketing plans with clear campaigns, channels, budgets, and KPIs.
- Define target industries, buyer personas, decision-makers, and market opportunities.
- Develop marketing strategies for Software Development, AI/ML, Cloud, Digital Transformation, and IT Consulting services.
- Monitor competitors, market trends, positioning, and emerging technologies.
Performance Marketing & Lead Generation
- Plan, launch, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, and relevant platforms.
- Manage targeting, audience segmentation, keywords, creatives, landing pages, budgets, and bidding.
- Optimize CPL, CAC, conversion rates, lead quality, and campaign ROI.
- Build lead-generation campaigns, remarketing campaigns, and conversion funnels.
- Track leads from campaign source through sales qualification.
Content & Brand Strategy
- Develop and manage the company’s content calendar.
- Create or manage blogs, LinkedIn content, website content, case studies, email campaigns, presentations, lead magnets, and video concepts.
- Translate technical capabilities into simple, credible, customer-focused messaging.
- Build consistent brand messaging across digital channels.
Brand Positioning & Storytelling
- Strengthen the company’s online presence across website, LinkedIn, social media, directories, presentations, and other platforms.
- Develop compelling narratives around company capabilities, technology expertise, projects, and customer outcomes.
- Build thought leadership around AI, software development, digital transformation, and emerging technologies.
- Support leadership and employee branding initiatives.
AI-Enabled Marketing
- Leverage tools such as ChatGPT, Claude, Gemini, Perplexity, Canva AI, and similar platforms.
- Use AI for content ideation, research, competitor analysis, SEO, campaign copy, creative concepts, content repurposing, lead research, automation, and reporting.
- Maintain human judgment, originality, brand consistency, and factual accuracy while using AI.
SEO & Website Growth
- Develop and execute on-page and content SEO strategies.
- Conduct keyword research for IT services and technology solutions.
- Optimize service pages, landing pages, blogs, metadata, and internal linking.
- Work with development teams on technical SEO improvements.
- Monitor organic traffic, rankings, conversions, and search visibility.
Social Media
- Own and manage the company’s LinkedIn and relevant social media channels.
- Develop structured publishing calendars.
- Build content around technology trends, projects, expertise, case studies, and company culture.
- Improve relevant followers, engagement, reach, and brand recognition.
Analytics & Reporting
- Track website traffic, leads, conversions, CPL, CAC, engagement, campaign performance, and ROI.
- Work with Google Analytics, Google Search Console, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, CRM, and SEO tools.
- Prepare weekly and monthly marketing reports.
- Identify what is working, what needs improvement, and what should be tested next.
Required Skills & Experience
- 4–5+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or a similar role.
- Strong understanding of B2B marketing and lead generation.
- Hands-on experience managing paid advertising campaigns.
- Strong knowledge of content marketing and brand building.
- Experience taking campaigns from strategy → execution → measurement.
- Excellent written and verbal communication skills.
- Strong understanding of SEO, website optimization, landing pages, and conversion funnels.
- Experience with marketing analytics and reporting tools.
- Strong working knowledge of AI-powered marketing tools.
- Ability to understand IT services and convert technical concepts into customer-focused messaging.
- Strong project management and cross-functional collaboration skills.
- Ability to independently own marketing initiatives from idea to execution.
Preferred Industry Experience
Candidates with experience in any of the following will have an advantage:
- IT Services
- Software Development
- Technology Consulting
- AI/ML Services
- Cloud & Digital Transformation
- Staff Augmentation
- Dedicated Development Teams
- SaaS / B2B Technology
Click on Apply to know more.
