GoodSpace
Website:
goodspace.ai
Job details:
# Brand Marketing Lead
**Location:** South Delhi
**Work Mode:** 5 days WFO | Saturday WFH
**Experience:** 4–8 years
**CTC:** ₹8–9 LPA
**Reporting To:** CEO
## The Role
This is a **brand-first, strategy-heavy role** for someone who understands that great marketing is not just about generating clicks or executing campaigns — it is about building **brand memory and long-term demand**.
You will work directly with the CEO and own the thinking behind how Simply Phoolish shows up across channels.
Around **70% of your time will be spent on strategy, planning and creative thinking**, with the remaining time focused on execution and working with the team.
## What You'll Own
### 1. Brand Strategy & Narrative
* Define and evolve Simply Phoolish’s brand narrative and positioning.
* Develop messaging pillars, tone of voice and visual/creative guardrails.
* Ensure consistency across Instagram, LinkedIn, website, WhatsApp, email and other brand touchpoints.
* Translate customer and market insights into clear brand stories.
### 2. Branded Content Engine
* Build a repeatable content strategy across key channels.
* Define **3–5 recurring content themes** for each 90-day cycle.
* Develop creative concepts, references, briefs and shot lists for shoots.
* Create templates and systems that allow the team to scale content without losing quality or brand consistency.
* Set the creative quality bar and guide execution.
### 3. Brand Partnerships & Collaborations
* Identify and build relationships with premium, homegrown brands and relevant creators.
* Develop collaboration ideas that are genuinely relevant to both audiences.
* Create partnerships that generate long-term brand assets and brand memory, rather than one-off spikes.
### 4. Founder Brand – LinkedIn
* Build the CEO’s LinkedIn presence and founder POV.
* Develop content pillars and a consistent publishing strategy.
* Create a workflow for ideation, drafting, review and publishing.
* Turn the founder’s experiences, insights and opinions into compelling content.
### 5. Brand & Repeat Purchase
* Develop brand rituals and experiences that encourage customers to return.
* Contribute to packaging inserts, post-purchase communication, seasonal campaigns and website storytelling.
* Work closely with CRM and performance teams to ensure campaigns remain consistent with the broader brand narrative.
### 6. Measure Brand Momentum
* Track branded search demand and other indicators of brand growth.
* Maintain simple frameworks to evaluate narrative and creative consistency.
* Create a monthly brand learnings memo highlighting insights, experiments and opportunities.
## What We're Looking For
* **4–8 years of experience** in brand marketing, content marketing, creative strategy or a related role.
* Strong understanding of **brand strategy, storytelling and consumer psychology**.
* Excellent **creative taste and judgment** — you should be able to clearly articulate why something feels on-brand or off-brand.
* Strong writing and communication skills.
* Ability to turn abstract brand thinking into **concrete systems, briefs, templates and playbooks**.
* Experience building content strategies rather than simply managing content calendars.
* Comfortable working with founders and senior stakeholders.
* Strong ownership and ability to work independently in a fast-moving environment.
* Ability to coordinate effectively with creative, growth, CRM and other teams.
## Good to Have
* Experience with **premium, lifestyle, D2C or consumer brands**.
* Experience in content-led growth or community building.
* Experience with brand partnerships and creator collaborations.
* Experience building a founder’s personal brand.
* Strong understanding of social media trends and digital culture.
## What Success Looks Like
In this role, success means building a **repeatable brand engine** that:
* Makes Simply Phoolish more recognizable and memorable.
* Creates a consistent and differentiated brand voice.
* Produces high-quality branded content at scale.
* Builds meaningful partnerships and collaborations.
* Strengthens the CEO’s founder brand.
* Contributes to stronger repeat purchase and long-term brand demand.
## Why This Role?
You’ll work **directly with the CEO** and have significant ownership over how the brand evolves.
This is an opportunity to move beyond campaign execution and **shape the strategy, creative direction and systems behind an emerging consumer brand**.
Click on Apply to know more.