Cambridge University Press & Assessment
Website:
cambridge.org
Job details:
Job Title: Manager – Marketing
Department / Business Unit: Marketing /Future Skills & Incubation
Location : New Delhi (India)
Reports to: VP-Marketing
JOB SUMMARY:
We are seeking a strategic and dynamic Marketing Manager to lead the successful launch and growth of our newly developed and existing programmes. This role will focus on defining the product proposition, developing a robust Go-To-Market (GTM) strategy, prioritizing community engagement, and collaborating closely with internal business stakeholders and marketing teams to drive adoption and loyalty among educational stakeholders across all marketing channels.
Responsibilities:
Community Building & Engagement:
Prioritize community registrations and engagement as a cornerstone of the marketing strategy, fostering relationships with schools, educators, parents, and educational influencers.
Develop community-centric content and initiatives that address the specific needs and interests of educational stakeholders.
Organize and participate in events, webinars, conferences, and other offline activations to build a supportive community around our educational product
Product Proposition and Positioning:
Define the unique product proposition that differentiates our educational offering in the market.
Conduct thorough market research to understand educators' and students' needs, pain points, and preferences.
Collaborate with product development and other marketing teams to articulate clear and compelling messaging that resonates with the target audience.
Develop marketing content for acquisition, retention and engagement.
Go-To-Market (GTM) Strategy:
Collaborate with external partners: educational institutions, Ed-techs and others (such as agencies, influencers etc) to strategise, develop and execute all components of the GTM strategy, leveraging their expertise and networks.
Independently develop and execute GTM strategies encompassing both digital channels (e.g., digital marketing, SEO/SEM, social media) and traditional channels (e.g., events, offline activations) and others to ensure comprehensive market penetration.
Lead cross-functional teams to align on GTM objectives, timelines, and resource allocation, fostering collaboration between business stakeholders and marketing teams.
Stakeholder Management:
Collaborate closely with internal business stakeholders (such as product development, sales, and customer support) to ensure alignment of marketing efforts with overall business goals and objectives.
Work with marketing teams to optimize digital advertising, SEO/SEM efforts, and social media strategies to drive traffic, engagement, and conversions.
Manage internal and external stakeholder relationships to facilitate communication, alignment, and support for marketing initiatives across all channels.
KNOWLEDGE
Bachelor's degree in marketing, Communications, Business Administration, or related field. Master's degree preferred.
3- 8 years of proven experience in marketing, particularly within the education sector.
Strong understanding of both digital marketing techniques and traditional marketing strategies, including event management and offline activations.
Skills
Essential
Proven experience in Community Building & Engagement
Competition Analysis & Campaign planning and Execution
Analytical mindset with proficiency in data analysis and reporting to drive informed decision-making.
Creative thinker with a strategic approach to problem-solving and a track record of driving results in community-driven marketing initiatives.
Excellent communication and interpersonal skills, with a demonstrated ability to build and nurture relationships within educational communities.
Desired
Ability to work autonomously and collaboratively in a fast-paced, dynamic environment.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background.
We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.
To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role.
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