Airavad Web Solutions
Website:
airavadweb.solutions
Job details:
Lead Generation Executive – IT SaaS ProductsOverviewThe Lead Generation Executive will be responsible for identifying, researching, and generating qualified leads for the company's IT and SaaS products. The role involves prospecting potential clients, maintaining lead databases, initiating outreach activities, and supporting the sales team in achieving business growth objectives.
Key Roles & Responsibilities Lead Generation & Prospecting· Identify and generate potential leads through online research, databases, social media platforms, and business directories.
· Build and maintain a pipeline of qualified prospects for IT and SaaS solutions.
· Research target companies, decision-makers, and industry segments.
Outreach & Engagement
· Initiate contact with prospects through email, phone calls, LinkedIn, WhatsApp, and other communication channels.
· Schedule product demonstrations, meetings, and appointments for the sales team.
· Follow up with prospects to nurture interest and maintain engagement.
Database Management· Maintain accurate and up-to-date records of leads, prospects, and interactions in CRM systems.
· Organize and manage lead databases to ensure data quality and consistency.
· Track lead status and update sales activities regularly.
Market Research· Conduct research on industry trends, competitor offerings, and customer requirements.
· Identify new market opportunities and potential customer segments.
· Provide market insights to support sales and marketing strategies.
Campaign Support· Execute lead generation campaigns
· Collaborate with marketing teams to execute lead generation campaigns.
· Support email marketing, webinar promotions, events, and digital outreach initiatives.
· Assist in evaluating campaign effectiveness and lead conversion performance.
Reporting & Performance Tracking· Monitor lead generation metrics and prepare periodic performance reports.
· Track lead conversion rates and sales pipeline progress.
· Suggest improvements to increase lead quality and conversion opportunities.
Collaboration· Work closely with the sales and marketing teams to align lead generation efforts with business goals.
· Ensure smooth handover of qualified leads to the sales team.
· Participate in team meetings, training sessions, and product knowledge programs.
Required Skills· Strong communication and interpersonal skills.
· Excellent research and prospecting abilities.
· Basic understanding of IT services, software solutions, and SaaS products.
· Familiarity with CRM tools, LinkedIn Sales Navigator, and lead generation platforms.
· Ability to handle outbound calls, emails, and follow-ups professionally.
· Strong organizational and time-management skills.
Key Performance Indicators (KPIs)· Number of qualified leads generated.
· Meetings or demos scheduled.
· Lead-to-opportunity conversion rate.
· Database accuracy and lead quality.
· Monthly and quarterly lead generation targets.
Learning & Growth Opportunities· Exposure to B2B sales and SaaS business models.
· Hands-on experience with CRM and sales automation tools.
Development of prospecting, communication, and business de
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