Business & P&L Leadership
- Take complete ownership of the E-commerce business including revenue growth, profitability, budgeting, and cost optimization.
- Drive overall online business strategy and long-term digital growth roadmap.
- Lead business expansion initiatives across marketplaces, D2C channels, and digital platforms.
- Develop annual business plans, sales targets, and growth strategies aligned with organizational objectives.
- Monitor business performance, sales analytics, customer trends, and market opportunities to drive profitability.
- Identify new business opportunities, strategic partnerships, and emerging online sales channels.
E-commerce Management
- Lead and manage end-to-end e-commerce operations across platforms such as Amazon, Flipkart, JioMart, BigBasket, and other marketplaces.
- Drive online sales growth, customer acquisition, and marketplace performance.
- Oversee product listings, pricing strategy, promotional planning, inventory coordination, and customer engagement initiatives.
- Ensure effective marketplace visibility, conversion optimization, and category growth.
- Collaborate with operations, supply chain, and sales teams to ensure seamless order fulfillment and customer satisfaction.
- Analyze sales data, market trends, and consumer behaviour to optimize business performance.
Digital Marketing & Performance Marketing
- Lead the complete digital marketing function including SEO, SEM, Google Ads, Meta Ads, social media, email marketing, influencer marketing, and performance campaigns.
- Build strong brand visibility and digital presence across all online channels.
- Drive customer acquisition, lead generation, website traffic, and ROI-focused marketing campaigns.
- Develop data-driven marketing strategies to improve engagement, retention, and online conversions.
- Monitor campaign effectiveness, marketing ROI, CAC, ROAS, and other key business metrics.
- Stay updated with latest digital trends, consumer behaviour, and emerging technologies.
Branding & Creative Leadership
- Lead the branding and creative strategy of the organization across digital and offline platforms.
- Manage and guide the graphic design and creative team to ensure high-quality brand communication.
- Oversee development of creatives including social media campaigns, website banners, advertisements, brochures, packaging designs, and promotional materials.
- Ensure consistency in brand positioning, visual identity, and communication across all channels.
- Work closely with product, sales, and marketing teams to strengthen brand equity and customer engagement.
Team & Stakeholder Management
- Lead and mentor cross-functional teams across E-commerce, Digital Marketing, Branding, and Creative functions.
- Build a high-performance, result-oriented, and collaborative work culture.
- Define KPIs, monitor team performance, and drive accountability across departments.
- Coordinate with internal stakeholders including Sales, Operations, Supply Chain, Finance, IT, and Management teams.
- Present business performance reports, growth strategies, and key insights to senior management.
