OWOW
Website:
owowtalents.com
Job details:
We’re looking for a *hands-on Head of Marketing / Growth Lead* to own marketing end-to-end
This is not a role for someone who only manages agencies, reviews dashboards, or creates strategy decks. We want an *operator* who can define the GTM strategy and then get into the tools and execute it.
You’ll own the full growth engine — *performance marketing, analytics, website & CRO, SEO, content, and GTM.*
## What You'll Own
### GTM & Growth
* Own the marketing and go-to-market strategy end-to-end.
* Understand our ICP, customer journeys, use cases and buying triggers.
* Translate company goals into acquisition, activation and revenue targets.
* Identify new channels and growth opportunities and rapidly test them.
* Own the marketing funnel from first touch through conversion.
### Performance Marketing
* Personally manage and optimize paid acquisition across *Google, Meta, LinkedIn and other relevant channels*.
* Build campaigns, audiences, creatives, landing pages and experiments.
* Own CAC, CPL, conversion rates, ROAS and pipeline contribution.
* Continuously test messaging, targeting, channels and offers.
* Scale what works and kill what doesn't.
### Analytics & Attribution
* Own marketing measurement across *GA4, GTM and our analytics stack*.
* Ensure conversion tracking and attribution are set up correctly.
* Build dashboards for acquisition, funnel performance and revenue.
* Diagnose funnel drop-offs and identify opportunities using data.
* Make marketing decisions based on numbers rather than intuition alone.
### Website & CRO
* Own the website as a growth channel.
* Improve positioning, messaging, landing pages and conversion journeys.
* Work directly in our CMS and with design/development where needed.
* Run structured CRO and A/B testing.
* Create landing pages for campaigns, segments and use cases.
### SEO & Content
* Build and execute our organic growth strategy.
* Own technical, on-page and content-led SEO.
* Identify high-intent keywords and content opportunities.
* Build briefs and work with writers/designers where required.
* Create a content engine that contributes to traffic, sign-ups and revenue — not content for content's sake.
## Who We're Looking For
You probably have *4–8 years of experience* across growth, performance or digital marketing.
More importantly, you have actually *done the work yourself*.
You should be comfortable opening Google Ads in the morning, looking at GA4 and funnel data in the afternoon, rewriting a landing page, identifying an SEO opportunity and then deciding where the next ₹1 lakh of marketing budget should go.
### Must Have
* Strong hands-on performance marketing experience.
* Strong Google Ads experience; Meta and/or LinkedIn Ads experience.
* Working knowledge of *GA4, Google Tag Manager and conversion tracking*.
* Experience owning or materially improving a website/landing pages.
* Understanding of *CRO and experimentation*.
* Strong understanding of SEO and content-led acquisition.
* Ability to analyse funnels and turn data into actions.
* Strong copy, messaging and positioning instincts.
* Experience owning meaningful marketing budgets.
* Bias toward execution and experimentation.
### Strong Plus
* B2B SaaS experience.
* Product-led growth / self-serve SaaS experience.
* Experience marketing to international customers.
* Experience in collaboration software, MarTech, event-tech, productivity or adjacent SaaS categories.
* Experience building a growth function from an early stage.
## What We're NOT Looking For
This probably isn't the right role if your experience is primarily:
* Managing agencies without personally running campaigns.
* Brand/social media marketing without measurable acquisition ownership.
* Managing a large marketing team while being removed from execution.
* Performance marketing limited to reporting rather than campaign ownership.
* SEO or content alone without broader growth experience.
## What Success Looks Like
Within your first few months, you should be able to clearly answer:
*Where are our best customers coming from?*
*What does it cost to acquire them?*
*Where are we losing users in the funnel?*
*Which messages, audiences and channels convert best?*
*What should we invest the next ₹10 lakh of marketing budget into — and why?*
And then execute against those answers.
## Location & Compensation
*Location:* Gurgaon / Gurugram
*Compensation:* ₹8–20 LPA, depending on experience and demonstrated ability.
We're open to someone already leading marketing, or a *high-performing Growth / Performance Marketing Manager ready to step up and own the entire function.*
- The title matters less to us than your ability to *own the number and execute.
Click on Apply to know more.
