Verona Matchmaking
Website:
verona.club
Job details:
Who we are
Verona is India's #1 modern matchmaking community — and India's #1 channel for modern relationship content.
Verona is an authenticated matchmaking community designed exclusively for the modern, global Indian. We’re on a mission to foster fulfilling partnerships that last lifetimes. In a country where dating app disillusionment abounds, Verona makes the matchmaking process delightful—and effective.
Verona was founded by two serial entrepreneurs Mr. Poshak Agrawal and Mr. Rahul Subramaniam, and backed by some of the biggest names in global technology, such as Mr. Michael Novogratz (ex-Fortress Investment Group, CEO of Galaxy Group Investments) & Mr. Rishi Jaitly (ex-Twitter CEO for Asia, Middle East, and Africa).
Security and Science make the basis of Verona where before matchmaking there will be Fintech-grade authentication to ensure fraud detection. Through a deep appreciation for the science of compatibility, with Verona, we will be using AI for matchmaking based on an individual's core & shared values.
The 3 S’s of Verona - Standards, Security, and Science
Role Brief
India needs to be happier. Happy societies require deep and meaningful relationships. By bringing science to love, we want to transform the way Indians seek lifelong partners.
The Head of Growth & Marketing will sit at the intersection of business growth and brand — owning both the numbers (acquisition, revenue, retention) and the narrative (brand story, content, social media). This is a dual mandate: half growth operator, half marketing/brand leader, unified under one person so that everything Verona says and everything Verona does to acquire and monetize users pulls in the same direction. This executive-level position requires a proven leader who can move fluidly between performance metrics and creative direction, and who can build and run a high-functioning team across both disciplines. This is a role for someone who believes growth and trust are the same problem — that the numbers only move when the story is right, and the story only matters if it converts. You will work closely with the Founders.
Location - Gurgaon
Key skills
- Strong strategic thinking and analytical skills, with a track record of driving growth and marketing initiatives and achieving measurable results
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Proven ability to lead a creative or content function (brand, social, media) alongside a performance function (acquisition, revenue)
- Experience managing brand collaborations, partnerships, and media/content production
- A sharp eye for storytelling, culture, and emerging trends — balanced with rigorous, data-driven decision-making
- Deep understanding of digital marketing channels, social media platforms, content/media production workflows, CRM systems, and performance analytics tools
Education and Experience
- Master’s degree in Sales & Marketing or related field from Tier 1 colleges in India and abroad
- 5-7 years of experience in revenue ownership and marketing leadership roles, preferably within the consumer tech or D2C
- Proven track record of driving revenue growth, user acquisition, and brand awareness through innovative marketing strategies and sales initiatives
Key Responsibilities
I. Growth (Business & Revenue)
1) Strategic Leadership and Growth Planning
- Develop and implement a comprehensive, data-driven growth strategy aligned with Verona's long-term objectives
- Collaborate with cross-functional teams across growth, media, product & tech to identify key growth initiatives for acquisition, engagement, and revenue expansion
- Stay ahead of industry trends, competitive landscape, and emerging opportunities to inform strategic decisions
2) User Acquisition and Retention
- Develop scalable acquisition strategies across organic and paid channels, driving downloads and registrations
- Lead initiatives to enhance retention through personalized experiences, loyalty programs, and engagement strategies
- Monitor KPIs, optimize user funnels, and reduce churn to maximize lifetime value
- Define the blended CAC measurement model and channel mix for member acquisition
3) Revenue Expansion
- Drive revenue growth by leading the strategies to acquire users and drive premium subscriptions
- Identify and build strategic partnerships that extend Verona's reach and enhance monetization
- Analyze and optimize sales performance through metrics, customer feedback, and market data to refine pricing and promotions
- Own ARPU (Average Revenue Per User) as a core growth metric, partnering with Founders on pricing and monetization strategy
4) Product Collaboration
- Work with product and tech to prioritize features that reduce acquisition funnel drop-off
- Design and run revenue experiments in partnership with product to identify what drives conversion and expansion. (pricing tiers, subscription structures, and premium feature bundling)
- Bring market research, customer feedback, and competitive insight into the product roadmap
II. Marketing, Brand & Media
1) Brand Strategy and Storytelling
- Own Verona's brand story end-to-end — positioning, tone of voice, and narrative across every touchpoint
- Define and evolve brand identity and creative direction as the company scales
- Develop Verona's positioning blueprint, audience architecture, and messaging framework, ensuring the narrative carries consistently from top-of-funnel advertising through to the product and application experience
2) Social Media and Content Strategy
- Own Verona's social media presence and content strategy across platforms
- Direct always-on and campaign-specific content calendars, working closely with the Media Labs team
- Track content performance and iterate based on engagement and growth impact
3) Campaigns and Partnerships
- Craft and execute multi-channel marketing campaigns — digital, social, influencer, content, and experiential
- Manage brand collaborations and partnerships that drive mutual value and reach
- Ensure cohesive messaging across all internal teams and external partners
- Explore and test alternate channels for user acquisition and brand building — PR, SEO, influencer campaigns, OOH, and events
III. Shared / Cross-Functional
1) Market Research and Competitive Strategy
- Lead market research and competitive analysis across both growth and brand dimensions
- Benchmark Verona against competitors and industry best practices
- Anticipate market shifts and adapt strategy across acquisition, retention, and brand positioning
2) Team Leadership and Development
- Build, mentor, and lead a high-performance growth team, fostering a collaborative and innovative environment
- Empower team members to achieve ambitious goals, encouraging ongoing learning and professional development
- Set clear expectations, provide constructive feedback, and conduct regular performance reviews to ensure team success
Like what you’ve heard? Great, apply now!
As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work.
Apply here:-
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