SUGS LLOYD LIMITED
Website:
sugslloyds.com
Job details:
Position: Head Channel Sales / Area Sales — PM Surya Ghar
Reports to: AVP, Suryaghar Business, Sugs Lloyd
Location: Noida (Head Office)
Experience: 4–10 years — channel sales, DSA management, or solar rooftop sales
Team: Will have 2–4 tele-callers / field coordinators reporting in
KEY RESPONSIBILITIES
1. Channel Partner Network Building
• Identify, onboard, and manage local channel partners — solar dealers, electricians, hardware traders, cooperative societies, and rural enterprises who have consumer reach
• Sign formal agreements with channel partners — define lead sharing terms, commission structure, and responsibilities
• Train channel partners on PM Suryaghar scheme basics, Sugs Lloyd's offering, lead capture process, and documentation requirements
• Build a target of minimum 20 active channel partners per assigned geography within the first 6 months
• Conduct regular partner review meetings — track lead flow, conversion, and quality; replace non-performing partners proactively
2. Lead Generation and Conversion
• Drive consumer lead flow through channel partners, field camps, consumer meets, and digital enquiries
• Manage a team of 2–4 tele-callers who will call generated leads, qualify them, and pass them for site survey
• Follow up rigorously on all qualified leads — from site survey to proposal to booking to installation
• Track lead-to-booking conversion rate daily; identify bottlenecks and course-correct immediately
• Conduct consumer awareness camps in target villages and localities — explain PM Suryaghar benefits, subsidy structure, and zero-cost electricity promise
3. Suryaghar Portal and Documentation
• Own the complete PM Suryaghar portal workflow — consumer registration, DISCOm application, technical feasibility, net metering application, and subsidy claim submission
• Ensure every installed project is registered and progressed on the National Portal without delay
• Coordinate with DISCOM officials for site inspection, net metering approval, and connection — follow up persistently until closure
• Maintain accurate project documentation — consumer KYC, site survey reports, installation photographs, test certificates, and handover documents
• Track subsidy disbursement for every project and follow up with DISCOM / MNRE for pending payments
4. Team Management
• Lead and manage a small team of 2–4 tele-callers and field coordinators
• Set daily call targets, lead follow-up targets, and visit targets for the team
• Review team performance daily — calls made, leads qualified, follow-ups done, conversions achieved
• Create a high-energy, high-accountability sales culture within the team
5. Reporting and MIS
• Submit a daily sales report to AVP — leads generated, calls made, conversions, pipeline status
• Maintain a live tracker of all channel partners — active, inactive, lead flow, and commission status
• Report weekly on Suryaghar portal progress — projects registered, applications pending, net metering done, subsidy claimed
MUST HAVE
• 4–10 years of experience in channel sales, DSA management, or distribution network building
• Has personally managed a network of 15+ channel partners or dealers in a previous role
• Demonstrated ability to manage a team of callers or field executives and drive them to targets
• Comfortable with CRM tools, WhatsApp Business, and basic Excel for tracking leads and reporting
• Strong communication in Hindi — must be able to conduct partner and consumer meetings confidently in Hindi
• High energy, high drive — this is a target-driven role with daily accountability
• Willing to travel within assigned geography — 60% field time
GOOD TO HAVE
• Prior experience with PM Suryaghar or any MNRE solar scheme — Suryaghar portal knowledge is a strong advantage
• Existing network of solar dealers, electricians, or hardware shops in Bihar or UP
• Experience in loan or insurance DSA channel — understands commission structures and partner motivation
• Knowledge of DISCOM processes and net metering — can be trained but prior knowledge saves time
Click on Apply to know more.
