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JOB DESCRIPTION
Head / Business Head – Marketing & Category
Industry: Food / Dairy / FMCG
Experience: 15–20 Years
Education: MBA – Marketing from a Premier / Reputed Institution
Location: As per business requirement
Role Overview
We are looking for a senior business leader with strong experience in Product Management, Brand Building, Category Leadership, Sales & Trade Marketing, and P&L Management. The ideal candidate should have worked with large-scale organizations and managed high-value brands/categories.
Key Responsibilities
- Lead product management, brand building, and category development initiatives.
- Own and drive sales, trade marketing, and overall business growth.
- Take complete P&L ownership for the assigned category/business.
- Develop and execute strategies across General Trade, with meaningful exposure to Modern Trade.
- Drive brand growth, market share, revenue, and profitability.
- Manage large-scale A&P investments and ensure effective marketing ROI.
- Lead cross-functional teams and work closely with Sales, Marketing, Product, and other business functions.
- Be highly involved in market execution and maintain a strong “feet on the ground” approach.
Candidate Profile
- 15–20 years of relevant experience, preferably in Food / Dairy / FMCG.
- Experience working with organizations having ₹1,000 Cr+ revenue.
- Strong expertise in Product Management, Brand Building, Category Leadership, Sales/Trade Marketing, and P&L Ownership.
- Strong General Trade experience with meaningful Modern Trade exposure.
- Ideally managed brands/portfolios with a value of ₹800–2,500+ Cr.
- Experience managing ₹100 Cr+ A&P budgets or approximately 5–12% of revenue.
- MBA in Marketing from a premier/reputed institution.
- Highly committed, hands-on, execution-oriented, and comfortable working closely with the market and field teams.
Compensation & Hiring
- Compensation: Flexible, based on current CTC and market benchmarks.
- Hiring: Immediate / Fast-moving selection process.
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