LS Digital Group
Website:
lsdigital.com
Job details:
Roles & Responsibilities
- Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
- Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360.
- Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
- Collaborate with internal teams to ensure implementation of tracking mechanisms.
- Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
- Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.
- Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives.
- Communicate with clients/POCs to keep them updated on campaign performance against predefined goals.
- Generate reports at three stages of campaigns—before, during, and after. Audit advertising accounts and identify gaps in structure and targeting.
- Plan, execute, and manage programmatic campaigns.
- Understand performance across digital platforms.
- Preferably have experience working on performance-based campaigns.
Primary Skills (Mandatory)
- Programmatic Buying (Intermediate)
- Experience working on DV360
- DV360 Certified
Secondary Skills (Optional)
- Google Campaign Manager (Intermediate)
- Marketing
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