Fast-growing D2C consumer brand expanding its India operations
Website:
fast-growing-trees.com
Seniority: Mid-Senior level
Job details:
Company Description Fast-growing D2C consumer brand expanding its India operations is focused on building high-quality, customer-centric products and experiences. The company is scaling rapidly and investing in performance marketing, data-driven decision-making, and digital growth. Team members work in a fast-paced environment with opportunity to shape brand strategy, launch new campaigns, and influence business outcomes. The organization values experimentation, collaboration, and measurable impact, offering room for career growth and learning in the D2C space.
Role Description This is a full-time, on-site role based in Navi Mumbai for a D2C Performance Marketing Manager. The role involves planning, executing, and optimizing performance marketing campaigns across channels such as Meta, Google, and other paid platforms to drive customer acquisition, retention, and revenue growth. The manager will own campaign strategy, audience segmentation, budget allocation, and performance analysis, using data and experimentation to improve ROAS and CPA. Daily responsibilities include collaborating with creative, product, and e-commerce teams to develop high-performing ad creatives, landing pages, and funnels, tracking and reporting campaign metrics, and staying current with platform best practices and market trends. The role also includes managing agencies or partners when required and contributing to broader growth strategy for India operations.
Qualifications
- Experience in performance marketing for D2C or e-commerce brands, with a track record of managing paid campaigns on Meta, Google Ads, and other digital platforms.
- Strong analytical skills, including proficiency with Excel or Google Sheets, marketing dashboards, attribution tools, and data-driven decision-making.
- Understanding of funnel optimization, A/B testing, conversion rate optimization, and customer acquisition metrics such as ROAS, CPA, and LTV.
- Ability to collaborate with creative and brand teams to develop ad copy, creative assets, and landing pages aligned with campaign goals.
- Experience with marketing automation, remarketing, and audience segmentation across channels such as email, SMS, and push is an advantage.
- Excellent communication, stakeholder management, and organizational skills, with the ability to work in a fast-paced, high-growth environment.
- Bachelor’s degree in Marketing, Business, or a related field; relevant D2C or performance marketing certifications are a plus.
- Prior experience in the Indian consumer market and familiarity with Navi Mumbai or Mumbai-based operations is beneficial.
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